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YouTube TV shed subscribers in Q1 2024, for the first time ever, after the NFL season ended

7/1/24 10:59AM

“YouTube TV” might sound like something of an oxymoron — with many turning to YouTube for short hits or highlights — but, since its launch in 2017, the premium service from YouTube had grown steadily to some 8 million subscribers. At least, until Q1 this year, when it took its first backward step.

Estimates from MoffettNathanson, reported by Variety’s VIP+, reveal that YouTube TV experienced its first quarterly loss of subscribers, dropping 150K paying members, as the virtual pay TV service begins to grapple with the seasonality of live sports offerings. The end of the football season — live TV's largest draw — makes Q1 particularly challenging for pay TV and this year the exodus wasn’t just limited to traditional cable.

YouTube execs will be hoping that the lost subscribers return once the season picks back up again come September, as YouTube TV holds the exclusive streaming rights to Sunday Ticket games… particularly because the company is still in the early years of a 2023-2029 deal that’s reportedly worth an eye-watering $2 billion a year. That is, as Variety points out, if the Sunday Ticket still exists following last week’s bumper antitrust trial verdict, in which the NFL was ordered to pay $4.7 billion to plaintiffs.

For years, YouTube TV was big tech’s answer to cord-cutting, but its latest quarter proves that consumers don’t exactly care how they get access to the content… once it stops being a draw, they will cancel.

Hyunsoo Rim

11/28/25

US officials want to bring back the “Golden Age of Travel” — and that starts with ditching pajamas at the airport

Views on what makes for acceptable plane wear vary by generation.

Joyful man in colorful unicorn pajamas with a suitcase against a violet background

Max Knoblauch11/26/25

Netflix climbs ahead of “Stranger Things” streaming premiere amid reports it is ramping up its efforts to acquire WBD

The final season of Netflix’s tentpole franchise “Stranger Things” debuts on the streamer at 8 p.m. ET on Wednesday, and its stock appears to be safely out of the upside down.

Netflix is trading up about 2% on Wednesday, on pace for one of its better days in the past three months. The stock has closed up more than 3% only a dozen times this year.

Potentially boosting investor optimism is a New York Post report from Tuesday evening that the streamer has ramped up its efforts to acquire Warner Bros. Discovery. According to the Post, Netflix has made a case to the WBD board that antitrust concerns may not be warranted because Netflix competes not just with other streaming companies but with a larger pool of content providers, such as YouTube and TikTok. If Netflix’s legal team is right, the idea could pave the way for the world’s largest streamer by subscriber count to buy the fourth-largest.

At least one major Hollywood player is rooting against the company in the WBD bidding war. “Titanic” and “Avatar” director James Cameron this week said that Netflix acquiring WBD “would be a disaster.”

Morgan Stanley analysts have also argued that Netflix’s pursuit of these studio and streaming assets was creating headaches for its investors.

Millie Giles

MIXED PICTURES

11/26/25

2025’s biggest movies are family-friendly PG flicks and R-rated horrors

Thrill-seeking adults and children accompanied by parents have been propping up the box office this year.