Mexican beer sales are still strong, according to results from beer, wine and liquor giantConstellation Brands.
Beer sales rose 11% in the company’s fiscal fourth quarter of 2024, compared to the previous year. Beer is very seasonal.
The company spotlighted growth in its portfolio of Mexican beer brands, including 10% growth in Modelo Especial, and 17% growth in Pacifico.
The company claimed that during the fiscal year “Modelo Especial became the #1 beer brand in dollar sales and was the #1 dollar share gainer in the entire U.S. beer category.”
Modelo Especial did overtake Bud Light during the year, as Bud Light sales slumped amid its time as a political football and the trend of increasing sales of Mexican imports compared to declining domestic brews.