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IBM finally has an AI strategy the market loves

American computing icon IBM is up big in early trading, up over 11% as of 9:45 a.m. ET, after it posted better-than-expected profits after the close on Thursday.

A key to the market reaction — the stock is on pace for its second-best day since 2020 — is the hint that IBM’s open-source AI strategy seems to be showing traction. The company noted during the quarter its “Gen AI book of business growing to over $5 billion inception to date, up by about $2 billion quarter over quarter.”

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