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JPMorgan Asset Management’s chief global strategist David Kelly
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JPMorgan Asset Management’s top strategist on the outlook for 2026

It’s that time of year again, when Wall Street’s scribal class issues their end-of-year outlooks — reports on what analysts and researchers think might be in the cards for the market next year.

Of course, nobody really knows. But these reports are still a useful exercise in organizing one’s thoughts and sketching out expectations and themes that may be coming down the pike.

Last week, we grabbed a few minutes on the phone with David Kelly, chief global strategist with JPMorgan Asset Management, after the money manager published its 2026 outlook.

A couple high-level takeaways:

  • The US economy is about to get a big stimulus bump from the Trump administration’s Big Beautiful Bill.

  • The Fed might not cut as quickly as the market seems to be hoping.

  • It might be time to add more foreign market exposure to portfolios.

One big, beautiful tax refund

JPMorgan Asset Management analysts see a “bumper crop” of tax refunds heading to roughly 75% of American households early next year as a result of the One Big Beautiful Bill Act that Republicans pushed through Congress and President Trump signed back in July.

“It’ll do exactly what stimulus checks normally do, which is pump up consumer spending,” Kelly said.

The bill included several provisions that the president campaigned on, including cuts to taxes levied on tips and overtime, an increase to the child tax credit, and a hike for the standard deduction, among others.

“As far as we can estimate, the average income tax refund this year is going to come in at $3,200. And for next year, it’s going to come in at $4,000. So it’s an extra $800 spread out over 75% of households,” Kelly said.

Those refunds are “why we are very reluctant to call for recession, even though we can see some weakness in economic data right now,” he said.

The money management arm of JPMorgan expects that GDP growth could ramp up to more than 3% in the first half of 2026, before falling back to between 1% and 2% later in the year.

...that could mean Fed cuts might not come on cue

While faster-than-forecast growth would be a potentially positive backdrop for stocks, there could be a downside for the markets if that economic pep means the Federal Reserve holds off on rate cuts, or drags its feet on delivering them.

JPM Asset Management’s outlook calls for 2- to 3-quarter point cuts next year, which is in line with market expectations.

“But, you know, how fast they get there will to some extent depend on the stimulus,” Kelly said, suggesting that some of those cuts could come later in the year than the market may be expecting, as a result of better-than-expected growth early on.

What’s more, other forms of quasi stimulus could materialize for the economy.

For instance, the administration has recently floated the idea of $2,000 “tariff rebate” checks for American households. And on top of that, if the Supreme Court moves to throw out the administration tariffs at the heart of President Trump’s trade war, that could also boost growth and lower inflation, Kelly said.

“Could you actually have both? Could the tariffs get thrown out and they hand out tariff rebate checks at the same time?” Kelly asked. “Both of which would tend to goose up the economy and give the Fed very little reason to to be cutting.

More might start looking abroad for performance

The last three years have been gangbusters for US markets, with the S&P 500 rising 24% in 2023, 23% in 2024, and 16.5% so far in 2025. In itself, that three-year gain — within spitting distance of 80% — is the source of another problem, JPM Asset Management says.

“The biggest risk for investors remains the elevated starting point for risk assets, especially in the United States,” the company said in its report on what to expect next year.

This reflects, in part, the tendency for markets to mean revert, a fancy term of art that means to balance out periods of great performance with other stretches of subpar or mediocre results.

If markets do behave this way, the odds of an unspectacular stretch for US stocks are rising.

Another risk investors face after this great run for US stocks is the phenomenon known as “portfolio drift,” Kelly says. This is when the best-performing parts of someone’s investment portfolio — in recent years, that’s been large-cap technology shares — tend to become overconcentrated bets dominating the direction of investment results. That is, unless investors intentionally counteract that drift by thoughtful and regular rebalancing.

Portfolio drift is why relatively few American investors were able to catch the upswing that made emerging markets and international stocks some of the best investments to own this year, Kelly said.

Through Friday, Japan’s Nikkei 225 was up roughly 26% year to date. Hong Kong’s Hang Seng was up 29%, and Brazil’s Bovespa was up 32%, for example.

But after underweighting international stocks for years, Kelly has a hunch that American investors could start to dip their toes back into the sector next year.

At the end of this year, people are going to look at their statements. And at the top of their statements is going to be the performance of emerging markets and European equity for those who have them,” Kelly said. “There’s nothing like good performance to lure money in.”

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Nike craters after issuing weak revenue guidance

Sportswear kingpin Nike is tumbling on Wednesday morning after saying it doesn’t expect to grow sales this year.

On its fiscal Q3 earnings call, management said that revenue is expected to drop 2% to 4% in the current quarter, and that overall they “expect revenues to be down low-single-digits versus the prior year, with gains in North America offset by declines in Greater China.” That's a disappointment to analysts, who were anticipating 2% growth in Q4, and even more in the latter stages of the year, per Bloomberg.

Nike’s Q3 sales in China — where the company earns about 15% of its revenue — fell 7% to $1.62 billion. The company had issued weak guidance for this quarter considering continued softness in the region. That’s its seventh straight quarter of sales declines in the market. While this quarter’s was decline was less than feared, management warned that more pain is in the offing.

Nike’s turnaround effort “is complex work, and parts of it are taking longer than I'd like,” said CEO Elliott Hill.

Nike’s fiscal Q3 results (the three months ended February) were solid at the headline level:

  • Earnings of $0.35 per share, comfortably above the Wall Street consensus of $0.29 per share compiled by FactSet.

  • $11.28 billion in total revenue, roughly in line with the $11.26 billion estimate.

But the gloomy sales outlook has Wall Street analysts souring on the stock:

  • JPMorgan downgraded the shares to “neutral” from “overweight” and cut its price target to $52 from $86.

  • Citi reduced its target price to $53 from $65,

  • Stifel lowered its price target to $56 from $65,

  • Truist reduced its price target to $57 from $69, and

  • Barclays cut its target price to $67 from $73.

Nike shares are trading near decade lows this month, as tariffs continue to weigh on profits and shipping costs rise amid the war with Iran. As of Tuesday’s close, the stock was down 17% year to date.

Oil-sensitive travel stocks pop following Iran state media reporting on potential war resolution

Travel stocks are surging on Tuesday as oil prices fall following reports from Iranian state media that President Masoud Pezeshkian said the country has the necessary will to end this war, but would only do so with guarantees that prevent the recurrence of aggression.

The war has sent oil prices and refining margins surging this month, causing airlines and cruise lines to cut profit forecasts despite reported high demand.

Following Tuesday’s update, shares of the big four US airlines (Delta Air Lines, United Airlines, American Airlines, and Southwest Airlines) all climbed, along with smaller rivals including JetBlue. US airlines have stopped fuel hedging in recent years, increasing their exposure to upward swings in oil prices.

Cruise stocks also rallied, with Carnival and Norwegian up more than 6% and Royal Caribbean up about 5%.

markets

The FDA is expected to lift restrictions on certain peptides, the NYT reports

The Food and Drug Administration is expected to lift restrictions on certain peptides, allowing the experimental, often injectable substances to be sold by compounding pharmacies, The New York Times reported Tuesday.

The potential move was previously reported by The Wall Street Journal, and teased by Health Secretary Robert F. Kennedy Jr. on the “Joe Rogan Experience” podcast in late February.

Peptides have boomed in popularity recently, with search interest for “peptides” surpassing “ozempic” this month. Many of them are currently understudied and not approved for human use, a rule consumers are able to bypass by purchasing them from suppliers that sell them for, ostensibly, research purposes only.

As reports of the FDA changing its stance of peptides mount, consumer health companies like Hims & Hers and Superpower have been getting ready to roll out their peptide offerings as soon as they get the FDA's blessing.

Peptides have boomed in popularity recently, with search interest for “peptides” surpassing “ozempic” this month. Many of them are currently understudied and not approved for human use, a rule consumers are able to bypass by purchasing them from suppliers that sell them for, ostensibly, research purposes only.

As reports of the FDA changing its stance of peptides mount, consumer health companies like Hims & Hers and Superpower have been getting ready to roll out their peptide offerings as soon as they get the FDA's blessing.

markets

Memory stocks bounce as Bernstein analyst calls TurboQuant fears “overdone”

Memory stocks rose Tuesday, after Bernstein analysts called the recent panic over Google’s TurboQuant AI algorithm “overdone.”

Bernstein analyst Mark Newman wrote:

“[Hard disk drive] and Memory stocks have sold off significantly due in part to fears from Google’s TurboQuant report. This however, should have zero impact on HDD demand and negligible impact on NAND demand. Given the stock sell-off we see this as an attractive entry point for Seagate Technology Holdings, Western Digital and Sandisk’s and upgrade WDC to Outperform.”

All three stocks were up early Tuesday, as was memory chip maker Micron.

Todays rally stands in stark contrast to the pummeling these shares have endured over the last week, after Google Research published a technical paper on March 24 detailing its TurboQuant AI algorithm, which compresses the amount of data associated with AI operations without affecting the accuracy of AI models.

That was seen as a threat to surging AI demand for memory storage, which has supercharged prices for memory chips and memory-related stocks over the last year.

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