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Philip Morris International slides despite earnings beat as cracks start to show in Zyn business

The company reported its first quareterly decline in shipments of nicotine pouches.

J. Edward Moreno

Philip Morris International, the maker of Marlboro cigarettes and Zyn pouches, fell after reporting earnings results that beat analysts’ estimates but may sow worry about future growth in its smoke-free segment.

Shares were down 9% in early trading.

The company reported adjusted earnings per share of $1.91, more than the $1.86 analysts polled by FactSet were expecting. It also raised its full-year profit guidance to as much as $7.56 this year, up from its previous guidance of up to $7.49.

But it also reported $10.1 billion in sales, less than the $10.3 billion analysts were expecting. It also reported its first quarterly decline in shipments of its massively popular Zyn pouches. (Last quarter, it sold enough cans to span Route 66.)

Philip Morris’ smoke-free business now accounts for 41% of revenue, mostly thanks to Zyn. Its heated tobacco pen, IQOS, has also grown in popularity outside the US.

The company, along with its peers in tobacco, has outperformed major indexes this year as fears of tariffs and recession have roiled markets.

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Gold and silver plunge, suffering their worst losses since the 1980s

Gold and silver suffered their worst losses in decades on Friday, with the iShares Silver Trust falling more than 30% at one point during afternoon trading before recovering slightly.

After recently crossing $5,000 per ounce for the first time, golds dip was relatively muted compared to silvers rout, but nevertheless eye-watering for a traditional safe haven asset. At one point, golds intraday dip exceeded 10%, its worst intraday drop since the 1980s and surpassing its declines seen during the 2008 financial crisis, per Bloomberg.

Silvers drop was its worst in percentage terms since 1980.

Gold, and particularly silver, have been pushed higher recently by a storm of retail trader enthusiasm for the metals, as well as more traditional drivers of precious metals such as geopolitical risks and concerns over a fall in the dollars value due to trade wars and possibly waning central bank independence.

Leveraged ETFs that hold gold and silver futures have become increasingly popular trading vehicles amid the parabolic moves in precious metals prices, and likely contributed to the magnitude of the unwind today.

Case in point: look at silver futures for delivery in March. That’s the dominant contract held by the ProShares Ultra Silver ETF, which offers exposure to 2x the daily move in the shiny metal. Volumes exploded (and the contract rebounded modestly) right around 1:25 p.m. ET, which is when silver futures settled and around the time the ETF performed its daily rebalancing (which in this case, involved massive selling).

Gaming stocks plunge following release of Google’s AI tool that can create playable, copyrighted worlds

Shares of major gaming companies are plunging on Friday as investors get a deeper look at the capabilities of Google’s new generative-AI prototype, Project Genie.

The tool allows users to “create and explore infinitely diverse worlds” with a text or image prompt. Users have already exposed its ability to realistically recreate knockoffs of copyrighted games from Nintendo and other gaming companies.

As users experiment with recreations of game worlds like Take-Two’s “Grand Theft Auto 6,” shares of major gaming companies are sinking. Unity Software, the maker of the popular Unity game engine, is down over 25%, while gaming platform Roblox is down about 9%.

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SoFi bests Wall Street’s Q4 expectations, shares rise

SoFi Technologies reported better-than-expected Q4 sales and earnings-per-share numbers Friday before market open, sending the shares higher in the premarket. 

The online lender reported: 

  • Adjusted Q4 earnings per share of $0.13 vs. the $0.12 consensus estimate collected by FactSet.

  • Adjusted revenue of $1.01 billion in Q4 vs. the Wall Street forecast for $977.4 million.

  • Q1 2026 adjusted net revenue guidance of approximately $1.04 billion vs. the $1.04 billion consensus expectation, according to FactSet.

SoFi shares rallied roughly 70% last year, as the company’s growing menu of financial products — including trading, wealth management, mortgages, credit cards, and cryptocurrency trading — showed signs of gaining traction beyond its traditional base of student borrowers. But the stock has stumbled in early 2026, falling nearly 7% in January through Thursday’s close, though most of that slump seems to have been reversed this morning.

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