Philip Morris already sold enough Zyn in 2025 to span Route 66
The company beat Wall Street estimates for the first three months of the year, driven largely by growth in its nicotine pouch business.
Tobacco giant Philip Morris International reported earnings on Wednesday that beat Wall Street estimates, bolstered by the wild success of its Zyn nicotine pouches.
The company rose after it reported an earnings per share of $1.69, compared to the $1.61 analysts polled by FactSet were expecting. It also reported quarterly sales of $9.3 billion, more than the $9.1 billion the Street was penciling in, driven largely by the growth in Zyn.
Philip Morris sold 223.4 million cans of Zyn in the first three months of 2025, up more than 50% from the same period last year. Stacked side by side like a plastic tubular nicotine pipeline, that’s enough cans to span the length of US Route 66.
The company now expects to sell 800 million to 840 million cans in 2025, up from 780 million to 820 million. Philip Morris bought Swedish Match, the original maker of Zyn, in late 2022, and since then sales have exploded. Nicotine pouches are particularly popular with young people, who are increasingly moving away from cigarettes, and Zyn is the only nicotine pouch brand authorized by the Food and Drug Administration.
Philip Morris is up nearly 40% this year amid broader market turmoil fueled by tariff fears. Tobacco manufacturing, including Zyn, is predominantly domestic and therefore less affected by trade uncertainty.
