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Retail investors’ relentless buying this year is starting to pay off

Retail investors’ decision to “buy the dip” paid off in April, JPMorgan analysts say.

After underperforming for much of the year, retail investors’ faith in relentless buy-the-dip strategies is starting to pay off, as a surge in prices of top retail picks like Tesla, Palantir, and Nvidia has helped them sharply cut losses compared to the market.

Retail investors propped up the markets in April, analysts at JPMorgan say, who produce some of the best granular data on the trading activity of the crowd:

The buy-the-dip strategy in early April has clearly paid off.

We estimate retail investors’ portfolio is up 15.1% since Apr 8th , closely aligning with the market performance of +15.8%.

YTD, their portfolio is down slightly by 2% vs. the market which is almost flat.

Notably, their buy-the-dip strategy and gradual buying during the subsequent rally (with a reduced pace) has historically been profitable. For example, during the 2020 COVID recovery from the March low to the June high, retails added $46Bn to their portfolio, resulting in a YTD return of +30.7%, more than double the market performance of 15.3%.

Back in late March, JPM estimated that retail traders had been trailing the market by about 4%.

In fact, retail’s share of activity hit 36% on April 28 and April 29, which JPM analysts called “the highest level in our history.”

For the record, it seems that individual investors have moved relatively quickly to lock in some of those recent gains with sales of some popular stocks.

Here’s JPM’s list of top sales for retail traders over the last week:

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American Eagle posts stronger-than-expected Q4 earnings and revenue

If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.

The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.

Shares initially climbed more than 5% after-hours before paring gains to about 2%.

“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.

American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.

Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.

As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.

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Investors are itching to buy the dip in memory stocks

The intense drubbing in South Korean stocks, with the benchmark Korean index (KOSPI) falling nearly 20% in its first two trading days of the week following a Monday holiday, represented a serious threat to the hottest AI trade: memory stocks.

South Korea’s market is dominated by two high-bandwidth memory giants: SK Hynix and Samsung.

After Tuesday’s tumble, US investors seemingly said enough is enough: it’s a buy-the-dip opportunity.

US memory stocks like Micron, Sandisk, Western Digital, and Seagate Technology Holdings are posting massive gains on the day. The advance comes amid positive commentary at a Morgan Stanley conference on demand for memory chips.

Even more interestingly, the iShares MSCI South Korea ETF is up big today despite the KOSPI falling 12% overnight, its largest drop on record. The ETF’s outperformance of the South Korean equity gauge is the largest since 2008, as the global financial crisis raged.

The daily performance of these two can differ materially since they trade at different times and don’t track precisely the same things. US investors are making the bet that a potential break in this momentum trade and the potential for an unwind of retail leverage in South Korean markets be damned, big drops in memory stocks are meant to be bought.

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