Rivian dips on R2 launch day as shoppers point out “out of control” lease prices
Rivian is sinking on Tuesday, the launch day of its highly anticipated R2 SUV.
The EV maker’s shares are down more than 7% on Tuesday afternoon, erasing a chunk of the gains they raked in during their recent 10-day winning streak.
Aside from a broad market sell-off and some selling the R2 launch news, online chatter also reveals some customer disappointment with lease prices for the new model. The performance trim lease prices are listed at $829 a month on Rivian’s site, close to the monthly price of the more expensive R1S. A Reddit post referred to those rates as “out of control” and “a huge disappointment.”
The R2 was announced as a lower-cost $45,000 SUV but is launching at higher-trim levels priced closer to $60,000. Rivian’s larger R1S starts at around $77,000. Rivian has implied annual R2 deliveries of between 20,000 and 25,000 units this year.