Roblox surges as a new brainrot game climbs the engagement charts

A game that has players grab “brainrots” like “Aura Farma” and “Rainbow 67” and run away with Tsunamis is climbing the Roblox engagement charts and getting the attention of Wall Street analysts.

Morgan Stanley on Tuesday lowered its price target for Roblox from $170 to $155, but said that the platform’s risks are fully discounted and that it should continue to benefit from hit games. On Monday, BMO Capital directly cited the emergence of one such hit: “Escape Tsunami For Brainrots!”

That title, a top 5 experience on the gaming platform according to engagement tracking service RoMonitor, averaged more than 40 million visits from Saturday to Monday. Less than a month old, the game has landed just in time, emerging after analysts last month warned that 2025 viral hits like “Grow a Garden” and “Steal a Brainrot” (yes, it’s different) are past their peaks.

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