Shopify soars after Rothschild Redburn hikes price target to $200

Shopify popped nearly 7% Friday afternoon after Rothschild Redburn reiterated its “buy” rating and raised its price target to $200 from $180, tying the highest on Wall Street and about 23% above current levels.

The firm pointed to Shopify’s new partnership with OpenAI’s ChatGPT as a key growth driver, saying it opens up a fresh sales channel that, for now, only Shopify and Etsy merchants can tap into. 

Analysts also highlighted that unlike the Magnificent 7 tech names, Shopify can fold AI revenue into its model without heavy capital spending, meaning those contributions could offer a quick boost to free cash flow. 

On that note, the firm also bumped its 2025 to 2027 earnings estimates by about 6% to 8%. Shopify shares have already more than doubled over the past year and are up roughly 50% year to date.