Sony hits highest point in decades on PS5 sales improvement, cheaper Japan console
US-listed ADRs of Sony reached their highest point since the early 2000s on Wednesday as investors continued to digest the tech giant’s second-quarter earnings results.
On Tuesday, Sony reported that it had sold 3.9 million PlayStation 5s in the quarter ended September 30 — a period that included a $50 US price hike. That sales figure moves the 5-year-old console’s lifetime sales number (now 84.2 million) ahead of Microsoft’s Xbox 360 and just shy of the PS3. The PS5 is still narrowly behind the sales pace of the PS4.
During a State of Play showcase on Tuesday evening, Sony announced it would begin selling a Japanese-language-only version of the console for about 25% cheaper than the standard version. The move mirrors Nintendo’s Switch 2 pricing strategy from earlier this year, when it priced the new handheld console about 35% cheaper in Japan than in the US.