Southwest climbs to highest since 2022 on a double upgrade and 66% price target hike from JPMorgan
A rare double upgrade from JPMorgan has Southwest Airlines taking off on Friday morning, with shares up 4% shortly after the market opened.
The firm upgraded Southwest from “underweight” to “overweight” and hiked its price target from $36 to $60. According to analyst Jamie Baker, the potential for earnings-per-share guidance of $5 is “attractively probable” in 2026 — a figure that would “handily dwarf” the Wall Street consensus.
“Southwest possesses the industry’s deepest track record of profitability, an investment grade balance sheet, and a loyal customer base,” Baker wrote, adding that recent hiccups and slow adaptation is stabilizing, and revenue-driving initiatives like bag fees are “progressing as planned.”
Bag fees helped drive the airline to record third-quarter revenue in October. Later this month, the carrier will roll out assigned seating, which will open up new seating tier categories (and more premium ticket options).