Spotify increases its US subscription prices for the third time in 3 years
The cost to stream music and podcasts ad-free on Spotify is going up again in the US next month, marking the third price hike by the company since 2023.
The monthly cost of individual premium plans will increase from $12 to $13, while family plans will jump from $20 to $22. Spotify last raised US prices in July 2024 (and 2023 before that). This is the first price hike under the tenure of new co-CEOs Gustav Söderström and Alex Norström, who together replaced Daniel Ek earlier this month.
Spotify shares climbed about 3% after the market opened on Thursday, but has since fallen in early trading.
When it reported third-quarter earnings in November, the streamer said its global paid subscriber count had climbed to 281 million — 12% year-over-year growth. At the same time, ad-supported revenue fell 5.5% despite an 11% jump in monthly active users.