Power
Democratic presidential nominee, U.S. Vice President Kamala Harris and Republican presidential nominee former President Donald Trump Debate
Former President Donald Trump, reflected on a wall, and Vice President Kamala Harris (Demetrius Freeman/The Washington Post via Getty Images)
Metadata

Harris is far outspending Trump online

Trump’s focus is on Boomers and Gen X while Harris wants to win women of every age.

Rani Molla

Kamala Harris and Donald Trump speak to different Americans — and they’re advertising to different ones too.

So far, Harris has trounced Trump in digital spending. Her presidential campaign has doled out a total of roughly $100 million between Google ($55 million) and Meta ($44 million) from late July when she began her campaign through early September, according to data from the Wesleyan Media Project. That’s more than five times the $18 million Trump’s campaign has spent with those companies in that timeframe. While there’s certainly other digital advertising out there, Google and Meta account for the lion’s share.

The digital spending isn’t as much as the candidates are investing in TV — to put it in context, in just two weeks (August 26 to September 8) pro-Harris groups spent $64 million on TV ads and pro-Trump spent $57 million — but digital ads can target much more specific audiences. And where they target those ads reveals a lot about what each campaign is focusing on.

Trump’s Instagram and Facebook ads, for example, have a much higher rate of impressions (a measure of the first time people see each ad) by people aged 65 and older, according to data from Ravineo Media Research, which analyzed data from Meta’s Ad Library. Meanwhile Harris’s campaign spending, which includes expenditures under her and name and through Kamala HQ, is more evenly dispersed among age groups.

Harris meanwhile, seems to be gearing more of her campaign’s digital ad spending toward women. That was the case in each age bucket. Trump’s ad impressions by gender are more even overall, though the ads reached a higher share of older women and younger men.

Michael Franz, co-director of the Wesleyan Media Project, explained that while impressions likely reflect a campaign’s intended targets, it’s not exact as Meta’s algorithms also contribute to who sees what and when. Meta can tell demographics like age and gender based on what people have listed on their profiles and advertisers can select which criteria to target based on that.

Where they’re spending is different, too.

The highest share of ad impressions for Trump were in Texas, Pennsylvania, Florida California, and Georgia. The biggest portion of Harris’s ads, meanwhile, were seen in Michigan, Pennsylvania, Georgia, North Carolina and Wisconsin.

The reason for spending in battleground states is obvious, but candidates often advertising in bigger states where they’re guaranteed to win as a way to raise more cash.

More Power

See all Power
power

OK, so when was the longest shutdown in US history?

The US government officially shut down at 12:01 a.m. on Wednesday after senators failed to agree on a last-minute funding bill. Though initially shrugging off the threat of a shutdown during yesterday’s session, stocks were mildly in the red on Wednesday as investors reacted to what is now the 11th shutdown in the government’s history.

Until this latest shutdown, there had been 20 government funding gaps experienced since 1976 — though not all ended in a full shutdown, with full closure averted in half of those cases.

Indeed, prior to the 1980s, funding gaps didn’t typically have major effects on government operations, with agencies continuing to operate on the basis that the funding would come eventually. However, a more stringent interpretation of the rules led to a stricter appropriations process from the early 1980s onward, with many subsequent funding gaps resulting in a shutdown of affected agencies (unless the gaps were quickly fixed or occurred over a weekend).

Obviously, the duration of the latest shutdown is still unclear, but it will continue until Congress passes a funding bill — most likely via a “continuing resolution,” which has ended every shutdown since 1990. Data analyzed by USAFacts suggest that it might not be a one- or two-day affair, as funding gaps have lengthened in recent years.

Government shutdown patterns
Sherwood News

Indeed, the last shutdown, which began in December 2018, ended up becoming the longest in history, at a whopping 34 days. By the time the government reopened in January 2019, about $3 billion (in 2019 dollars) had been wiped from the GDP in Q4, per data from the Congressional Budget Office, with approximately $18 billion in “federal discretionary spending” delayed over the roughly five-week stretch.

power

GM climbs following upgrade, report that Trump administration seeks stake in its lithium mine partner

Shares of General Motors rose more than 2% in premarket trading Wednesday following an upgrade of the stock by UBS from neutral to buy. The firm also hiked its price target for GM by 45% to $81.

Also likely elevating GM was a Reuters report that the Trump administration is exploring taking a 10% stake in Lithium Americas, the automaker’s partner in a yet to open Thacker Pass lithium mine. Shares of Lithium Americas surged 68% in the premarket.

GM, which invested $625 million into the lithium mine last year, holds a 38% stake in the joint venture. The mine is expected to become the Western Hemispheres primary lithium source in 2028, when it’s slated to open, producing enough of the metal to make 800,000 electric vehicle batteries.

Prior to its plans for Lithium Americas, the Trump administration last month said it would take a 10% stake in Intel. In July, it announced a 15% stake in rare earths miner MP Materials.

News Reporter 1970s

Jimmy Kimmel’s suspension highlights Nexstar and Sinclair’s vast control over US airwaves

Nexstar and Sinclair control large swaths of US television stations. Nexstar’s planned merger could make their influence even greater.

power

Delta dips as the Trump administration orders the end of its joint venture with Aeromexico

Shares of Delta Air Lines ticked down on Tuesday morning following the Trump administration’s order that the airline dissolve its approximately 9-year-old joint venture with Aeromexcio by January 1, 2026.

Delta said it was disappointed in the decision, adding that the termination will “cause significant harm to U.S. jobs, communities and consumers traveling between the U.S. and Mexico.” CEO Ed Bastian previously said that the administration’s regulatory stance could be a “breath of fresh air” for the aviation industry.

The Biden administration tentatively decided last year to not renew the antitrust immunity agreement covering the joint venture. At the time, Delta said “$800 million in annual consumer benefits would evaporate” if the partnership were terminated.

Collaboration isn’t over between the two airlines: the Department of Transportation said Delta can maintain its 20% stake in the Mexican airline and the partnership can continue through “arms-length activities such as codesharing, marketing, and frequent flyer cooperation.”

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.