Trump’s Spaces event drove just 5% more web traffic to X than normal
It didn’t even crack the top 5 days for traffic this year, and app usership actually declined.
Having Donald Trump on X earlier this week was presumably such a coup for Elon Musk’s struggling social media platform, that Musk was willing to tolerate the interview’s potentially negative impacts on his electric car company Tesla.
But the data is out and the Trump Spaces event might not have actually been that big of a boon for the site formerly known as Twitter.
US mobile web and desktop traffic to X.com Monday was 37.1 million, according to data Similarweb shared with Sherwood. That’s up just 5% from the average traffic the site saw in the previous month, ranking as the eighth highest daily traffic day of the year. Good but certainly not great!
What’s worse, daily active users on the app declined 1.3% from the previous month’s average, according to Similarweb. Presumably, the event drew more people who don’t normally use Twitter and don’t have the app, but didn’t do much for regular users. Indeed, app usership has generally been in decline since Musk took over.
Of course, these outside stats didn’t stop Musk from making wild and unsubstantiated claims about X traffic in the aftermath of the interview, including saying the Trump interview and “subsequent discussion” generated about a billion views. The official X’s account said the Spaces post got 73 million views, though that is potentially counting people just scrolling past it. The Spaces event itself peaked at 1.3 million listeners, according to X’s own measurement.
