Amazon is getting in on smart glasses just like everyone else
There are no new ideas in the world, just new iterations. Enter Amazon, which is developing smart glasses for its delivery drivers in hopes of saving time with turn-by-turn directions to deliver packages, according to Reuters. The e-commerce giant joins a long line of tech companies who’ve tried their hand at AR glasses.
First came Google with Google Glass, which was too early. Then Snap Spectacles, which were highly anticipated but ultimately underbaked. More recently, Meta seems to have potentially cracked the code with its Ray-Bans, which have managed to be helpful, relatively stylish, and in-demand. Last week Bloomberg reported that Apple is exploring smart glasses, too — a potential balm to its notably unpopular smart face computer the Vision Pro. Now with Amazon throwing its hat into the ring for internal use, maybe it’s time for smart glasses to actually become a thing.
First came Google with Google Glass, which was too early. Then Snap Spectacles, which were highly anticipated but ultimately underbaked. More recently, Meta seems to have potentially cracked the code with its Ray-Bans, which have managed to be helpful, relatively stylish, and in-demand. Last week Bloomberg reported that Apple is exploring smart glasses, too — a potential balm to its notably unpopular smart face computer the Vision Pro. Now with Amazon throwing its hat into the ring for internal use, maybe it’s time for smart glasses to actually become a thing.
