(Getty Images)

BROAD-CAST

Americans watched YouTube more than any other platform on TVs in February

YouTube’s share of TV usage has increased 53% in the last two years, per Nielsen.

3/28/25 6:07AM

When it first landed on Apple devices, the YouTube app icon was a little, beige, vintage-looking cartoon TV. It stuck with that for years before eventually distancing itself from the older, more familiar medium, switching in its distinctive red play button — an icon that’s gently seared itself into the minds of billions.

Now, years on, YouTube seems to be taking over the medium it once mimicked.

Big(ger) screen

According to February data from Nielsen’s Media Distributor Gauge report, YouTube was the most-watched platform across US televisions, taking an 11.6% share of screen time and topping the distributor list for only the second time since Nielsen began tracking the data.

Put another way: Americans watched YouTube on their TVs more than anything else — more than Disney (and all of its entities), NBC, Paramount, Fox, Netflix. Everything.

YouTube, which Google acquired in 2006, having clinched the top spot again underscores the growing shift in how people are consuming content from the platform, with its CEO last month confirming that people are watching on their TVs more than their phones for the first time.

Apart from the two YouTube instances and a high jump from NBC during its Olympics coverage, which saw the company take a record 13.4% share of TV usage in August last year, the Walt Disney Company has been winning the war for American eyeballs, with channels like ESPN, ABC, and its streaming services all counting toward its overall share. Indeed, thanks mostly to the ESPN-aired College Football Playoffs, Disney made up 12% of TV usage in January — its highest monthly total so far.

While Nielsen has made only distributor figures from November 2023 onward public, it revealed that YouTube accounted for just 7.9% of American TV viewing time in February 2023, meaning the number of us who’ve been switching on our TV sets to tune in to the latest offerings from Mr Beast et al. has jumped 53% in just two years.

Jon Keegan1h

OpenAI commits up to $25 billion for 500 megawatt “Stargate Argentina” data center

OpenAI has reportedly signed a letter of intent to invest up to $25 billion on “Stargate Argentina,” a new 500 megawatt AI data center.

Reuters reports that the deal would involve tax incentives.

In a video announcing the project, OpenAI CEO Sam Altman said:

“Our vision for Stargate Argentina is to deliver a major boost to the country’s AI infrastructure, creating a foundation for new capabilities from smarter public services to tools that help small businesses compete globally. “

OpenAI did not immediately respond to a request for comment.

You may remember the name “Stargate” from the megaproject that tech giants and the Trump administration announced earlier this year to build a huge number of datacenters in the US. And you may remember Argentina as the nation the Trump administration is now bailing out with a $20 billion currency swap.

Millie Giles

BORN TO SCROLL

Nearly 40% of kids under 2 years old interact with smartphones, according to their parents

A new Pew Research study outlines just how pervasive technology use among US children has become.

Baby sat at office desk, holding telephone.

Jon Keegan22h

Meta considering a stand-alone TV app as it leans into Instagram videos

Meta is considering building a dedicated TV app to expand the reach of Instagram’s video content, according to comments by Adam Mosseri, head of Instagram, at a Bloomberg conference.

Instagram has 3 billion monthly users and is leaning into its Reels vertical videos, which puts it head-to-head with TikTok. Mosseri told Bloomberg:

“If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too.”

A move to living room screens could let Meta compete against Alphabet’s YouTube, but adapting vertical videos to TV could prove challenging.

Instagram Is ‘Exploring’ a Dedicated TV App in Video Push

“If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too.”

A move to living room screens could let Meta compete against Alphabet’s YouTube, but adapting vertical videos to TV could prove challenging.

Jon Keegan10/9/25

Nvidia backs Reflection AI in $2 billion fundraising round

When DeepSeek R1 was released at the end of last year, it shook the AI world to its core.

The scrappy Chinese startup developed a competitive open-weights reasoning model that bested several state-of-the-art models from OpenAI and Google in several benchmarks.

The release caused the industry to question its bet on massive AI infrastructure over clever engineering done with constrained resources.

American startup Reflection AI thinks the West needs its own DeepSeek, and plans on being the company to build it.

On Thursday, Reflection AI announced it had raised $2 billion at an $8 billion valuation, with Nvidia leading the fundraising round with an $800 million investment.

Reflection does not appear to have developed a frontier-scale model yet, but has built the software needed to train one. A $2 billion cash infusion will certainly help with the company’s training costs, but by comparison, DeepSeek’s R1 model was trained for only $249,000.

Reflection AI Raises $2 Billion as It Aims to Compete With DeepSeek

The release caused the industry to question its bet on massive AI infrastructure over clever engineering done with constrained resources.

American startup Reflection AI thinks the West needs its own DeepSeek, and plans on being the company to build it.

On Thursday, Reflection AI announced it had raised $2 billion at an $8 billion valuation, with Nvidia leading the fundraising round with an $800 million investment.

Jon Keegan10/9/25

Nvidia’s Jensen Huang throws shade at OpenAI-AMD deal

In an interview on CNBC yesterday, Nvidia CEO Jensen Huang threw some shade at the recently announced megadeal between competitor Advanced Micro Devices and its partner, OpenAI.

The unusual deal calls for AMD to sell multiple generations of its GPUs to OpenAI, totaling 6 gigawatts of computing power, in exchange for stock warrants for OpenAI to buy about 10% of the company.

When asked about the deal, Huang said:

“Yeah, I saw the deal. It’s imaginative, it’s unique and surprising. Considering they were so excited about their next-generation product, I’m surprised that they would give away 10% of the company before they even built it.”

The move diversifies part of OpenAI’s GPU supply chain away from Nvidia, which supplies the vast majority of GPUs for hyperscalers today.

Nvidia Chief’s Not-So-Subtle Dig at AMD