Apple iPhone shipments were down 4.1% year on year during its very important holiday quarter, IDC reports. That’s as overall global smartphone shipments increased 2.4%, thanks to the growth of Chinese vendors who focus on low-end devices.
Those numbers are roughly in line with others released yesterday by Counterpoint Research, which estimated that Apple’s smartphone sales declined 5% last quarter. IDC’s numbers bring Apple’s global smartphone market share in 2024 down to 18.7% from 20.1% in 2023, as the company’s AI phone so far has failed to drive a meaningful upgrade cycle.