Elon Musk runs an AI startup — now, so does Jeff Bezos, as he launches Project Prometheus

Jeff Bezos, the third-richest man in the world and the founder of Amazon, a company increasingly focused on AI, has created a new AI startup of which he will be co-CEO, according to The New York Times. The new venture, Project Prometheus, aims to use AI to engineer and manufacture automobiles and spacecraft. It also sounds quite a bit like Elon Musk’s AI startup, xAI.

Musk, the richest man in the world and the CEO of Tesla, a company increasingly focused on AI, also leads his AI startup and is progressively working on integrating its technology into his vehicle and space companies.

Musk’s space company is SpaceX, while Bezos’ is called Blue Origin. Musk owns social media company X, formerly Twitter, which is now part of xAI. Bezos owns media company The Washington Post. Bezos also has invested in an EV company, Slate Auto, which some see as a “Tesla killer.” Got it?

In other words, Bezos and Musk remain engaged in a billionaire version of “keeping up with the Joneses.”