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Rani Molla

Google rises on report Apple is considering using Gemini AI to power Siri

Another day, another AI model Apple is considering to power its next generation of Siri. Today, Bloomberg reports that Apple is in early discussions with Google to use Gemini for that purpose.

Both companies’ stocks turned even higher on the news during an already green day for them and the broader market.

Earlier this summer, Bloomberg reported that Apple was considering Anthropic and OpenAI as well.

“Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner,” according to Bloomberg.

Last year, Apple attempted to use in-house models in combination with ChatGPT to create an AI Siri — a move that’s mostly been a flop. Analysts including Wedbush Securities’ Dan Ives have been encouraging Apple to look beyond Cupertino for AI innovation.

Apple Explores Using Google Gemini AI to Power Revamped Siri

Apple Explores Using Google Gemini AI to Power Revamped Siri

Earlier this summer, Bloomberg reported that Apple was considering Anthropic and OpenAI as well.

“Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner,” according to Bloomberg.

Last year, Apple attempted to use in-house models in combination with ChatGPT to create an AI Siri — a move that’s mostly been a flop. Analysts including Wedbush Securities’ Dan Ives have been encouraging Apple to look beyond Cupertino for AI innovation.

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Salesforce falls as Anthropic debuts Cowork tool

Salesforce is on track for its worst trading day in nearly two years, with shares down more than 6% Tuesday afternoon. One potential contributor: Anthropic’s release of Cowork, an autonomous digital assistant for completing office tasks. Essentially, Cowork is an agent-based version of Anthropic’s Claude chatbot that can access and manipulate files, automate workflows, and execute tasks on a user’s behalf.

Salesforce watchers will recall that the SaaS giant has thrown its weight behind its own agent-based workplace AI, Agentforce, which CEO Marc Benioff recently described as one of the company’s two main “momentum drivers.” In December, Benioff said he would consider renaming the company "Agenforce."

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Google reaches record high and crosses $4 trillion market cap after major wins for Gemini

Google parent Alphabet closed yesterday at a record-high stock price of $331.86, giving the company a market capitalization just above $4 trillion, as investors reward a string of wins for its Gemini AI model, including high-profile partnerships with Apple and Walmart.

After months of speculation, Apple announced a multiyear partnership to use Gemini to power its AI assistant, Siri, a major endorsement of Google’s AI prowess. That same day, Walmart said it would partner with Google to let customers purchase products directly through the Gemini chatbot, a move that would put Gemini in front of millions of Walmart shoppers and test whether AI chatbots can drive real commerce at scale rather than isolated queries. (Amazon, OpenAI, and Microsoft are experimenting with similar AI shopping tools.)

The stock is up nearly 1% again in premarket trading today. While Microsoft and Apple have both crossed $4 trillion in the past, they’ve since dipped below it, leaving Google and Nvidia as the only companies currently valued above the threshold.

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