Typically an announcement like this one pummels big advertising firms, whose livelihoods may or may not be threatened by the tech, but today Omnicom, Interpublic, WPP aren’t sinking on the news.
But perhaps the continuous stream of AI ad tool announcements from tech giants like Google, Amazon, and Meta is already baked into ad agencies’ stock prices. The ad agencies listed above are all down for the year.
Or perhaps these tools really are only for small businesses that can’t afford to work with big ad agencies.
“We’re not talking about professional marketers. These are customers that really need our help growing their business,” Jay Richman, Amazon’s vice president of product and technology, told The Wall Street Journal. Meta CEO Mark Zuckerberg, whose company expects to fully automate ad creation next year, said something similar on the company’s latest earnings call.