Morgan Stanley: Meta’s WhatsApp ads could be worth $3 billion to $5 billion in revenue
Yesterday Meta announced it would be introducing ads to messaging platform WhatsApp for the first time. Today, Morgan Stanley says that move, which will let companies advertise within the Updates tab, could be worth $3 billion to $5 billion a year in revenue — and $6 billion in a bull case — by 2027. Morgan Stanley is estimating the 1.5 billion daily users of the Updates tab are spending two to four minutes in that part of the app and are mostly outside the US, where monetization rates are lower.