UBS hikes Meta price target from $683 to $812
UBS analysts raised their Meta price target about 19% to $812, saying the company will benefit from both consumer and advertiser demand for AI. That’s well above the analyst consensus of $708.83.
The stock is currently up almost 2% today to trade around $722.
UBS is especially bullish on the social media company’s Business Messaging — tools that let companies interact at scale with their customers — and Meta AI. Meta has announced a number of AI tools, most recently an update to its Advantage+ suite that enables advertisers to create, place, and target advertising with AI, a move that has hurt major advertising agencies.