What we know about the device from OpenAI and former Apple design lead Jony Ive
They don’t think it will kill the smartphone — yet.
Yesterday, OpenAI announced it was buying former Apple design lead Jony Ive’s AI device startup for $6.5 billion. Ive’s startup, io, would provide OpenAI with a dedicated unit for developing AI-powered devices. Based on reporting from The Wall Street Journal from an internal OpenAI meeting yesterday and an interview with Bloomberg, we now know a little bit more about what the first of a “family of devices” might be like.
The devices are meant to be “companions” that are part of everyday life.
They will be “fully aware of a user’s surroundings and life, will be unobtrusive, [and] able to rest in one’s pocket or on one’s desk,” WSJ says.
Developers are conceiving of it as a third device people will need, in addition to an iPhone and a MacBook Pro.
It’s not a phone or glasses and is meant to wean users off screens.
It could include headphones or cameras.
OpenAI plans to ship 100 million of these devices “faster than any company has ever shipped 100 million of something new before.”
They expect to release a device by late 2026.
It’s not going to kill the iPhone: “In the same way that the smartphone didn’t make the laptop go away, I don’t think our first thing is going to make the smartphone go away,” OpenAI CEO Sam Altman told Bloomberg. “It is a totally new kind of thing.”
Let’s hope it’s at least more successful than notable AI device flops like the Humane Ai Pin and the Rabbit r1 AI companion.