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Buzzy drinks: The Campari Group keep finding hits

Buzzy drinks: The Campari Group keep finding hits

Another drink?

The Campari Group’s spirit shelf is growing ever-wider after the Italian alcohol giant announced plans to take a 70% stake in Wilderness Trail Distillery, a Kentucky-based whiskey company for $420m.

Campari Group is looking to bolster its bourbon backline with the acquisition, branching out from the aperitif offerings they’ve been known for throughout their 162-year history, as the company seeks its next leg of growth.

Spritzes vs sbagliatos

Despite being founded way back in the 1860s, Campari Group has been remarkably prescient on modern tastes. Aperol has long been the standout tipple among the company's 50+ brands — the distinctive orange aperitif now accounts for over 20% of Campari’s revenue, with sales more than tripling since 2014.

The company, however, may be toasting a different drink from now on. Sales of Campari, the original liqueur named after founder Gaspare Campari, are now also rising and — thanks in part to a viral TikTok trend about a wrongly-made negroni variation known as a ‘sbagliato’ — are likely to continue to do so.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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John Wayne Airport in Orange County tops the list of North America’s favorite airports

Despite a record year of passenger numbers, flight cancellations, and delays, a new survey has revealed that flyers have been increasingly satisfied about their experiences in North American airports. 

According to this year’s North America Airport Satisfaction Study from data analysts at J.D. Power, overall passenger satisfaction scores were up 10 points (on a 1,000-point scale), largely from “improvements in food, beverage and retail and ease of travel through the airport.” The annual survey measures overall traveler satisfaction across the region’s airports in seven categories (in order of importance): ease of travel, level of trust, terminal facilities, airport staff, airport departure experience, food and retail, and airport arrival experience.

Here are the regions favorites:

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