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Abercrombie & Fitch store
People walk past an Abercrombie & Fitch store on New York’s Fifth Avenue in 2022. (Photo by Michael M. Santiago/Getty Images)

Abercrombie keeps up the comeback with another billion-dollar quarter

Denim, dresses, and diversifying to wedding wear are driving growth, but investors are still "underwhelmed.”

Nia Warfield, Yiwen Lu

Retail’s biggest comeback story is stitching up even more gains: Abercrombie & Fitch reported record second-quarter revenue that beat Wall Street expectations and raised its sales outlook for the full year, despite an “increasingly uncertain environment.”

Sales for the quarter were $1.1 billion, marking A&F’s second billion-dollar quarter in a row. Operating income was $176 million, almost doubling last year’s $90 million, and net income more than doubled. Both the Abercrombie and Hollister brands saw double-digit sales growth in the second quarter, fueled by strong demand for denim and dresses during the summer and back-to-school season.

Despite all those numbers going up, the stock sank 15% after the retailer warned about increasing freight costs and slowing margin growth. Even with today’s decline, shares of A&F have been on a tear – they’re up 58% so far this year. That’s after soaring 285% in 2023 — more than the stock market’s all-star, Nvidia.

Adam Crisafulli, an analyst at Vital Knowledge, wrote in a note to clients that Abercrombie is held to a higher standard than most retailers because of its growth, and “people will probably be modestly underwhelmed” with the results.

Long known as a teen retailer, Abercrombie in recent years has started to diversify its offerings, sparking growth in both its men’s and women’s divisions. Since launching in March, A&F's wedding shop has exceeded expectations, with the company noting it has benefited as weddings turn into multi-day occasions. Last quarter, it added men's suits to the mix. 

Abercrombie also expanded its partnership with the NFL to cover all 32 teams and is planning to launch a new range of fall essentials like sweaters, hats, and outerwear.

Abercrombie’s results come during a big week for retail earnings, which could offer more clues to consumer confidence. American Eagle, Birkenstock, and Ulta Beauty all report Thursday.

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