Adidas: The German shoe giant has posted its first loss in 30 years

3/12/24 7:00PM

Adidown

‍After years in the black, sportswear giant Adidas has gone red. The German company posted its first annual loss in over 3 decades as the full effects of its breakup with Kanye West and his valuable Yeezy brand continue to hamper the apparel behemoth.

The company revealed a €14m net loss for 2023 — a far cry from the €638 million net income it notched in 2022, and even further from the €2.2 billion (~$2.4 billion) that it achieved the year before. Weak revenue in the US, its second biggest market, is driving the decline, with sales slipping 16% in 2023 — a trend that the 74-year-old company expects to continue this year as it battles with a glut of inventory.

‍My beautiful dark twisted fantasy

‍When it cut ties with Kanye West in October 2022, Adidas still had some $1.3 billion worth of Yeezy shoes in its warehouses that it has slowly shifted over the last 15 months, donating some of the profits to fight hate speech, and the company now finds itself in a transitional period.

Soccer-player-turned-CEO Bjørn Gulden, who spent nearly 10 years at the helm of rival Puma, set out a pretty understated roadmap slogan, saying that Adidas should be a “good company” by 2025 and a “really healthy company” by 2026. Nonetheless, shares in Adidas are up 55% since Gulden took the reigns and implemented his turnaround plan.

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eBay stock slumps on gloomy Q4 outlook despite solid Q3 earnings

Shares of eBay fell as much as 10.5% in premarket trading on Thursday morning after the company gave a lower-than-expected profit forecast for the important holiday shopping season.

The e-commerce giant reported solid numbers for the third quarter on Wednesday, with revenue up 9% as reported to $2.8 billion and gross merchandise volume rising 10% to $20.1 billion, topping the average analyst forecast of $19.4 billion, per Bloomberg.

However, concerns about the future somewhat overshadowed these results.

eBay outlined its profit outlook for the period ending in December to $1.31 to $1.36 a share, with revenue at $2.83 billion to $2.89 billion. According to Bloomberg-compiled data, this broadly matches Wall Street’s estimates for the top line, but misses on the bottom line, with analysts forecasting EPS to come in at $1.39 — suggesting the company expects some further margin pressure.

The company has been facing macroeconomic challenges since the US ended the de minimis tariff exemption in late August, with the online marketplace reliant on shipments. One small silver lining? CFO Peggy Alford highlighted a “less durable trend” on a post-earnings call: that as commodity prices for precious metals boomed, demand for bullion and collectible coins on eBay spiked.