What do Crocs, maker of those distinctive foam clogs and sandals, and Zoom have in common? Not much, except that they both benefited from the pandemic — turning in record results in 2020 as we decided we wanted to have the most comfortable shoes on as we logged on for our fourth Zoom call of the day.
When we wrote about the Crocs renaissance in January we kind of expected Crocs — like Zoom and other beneficiaries of the pandemic — to have a more relaxed year in 2021. But that has not been the case. Zoom is expecting revenue growth to slowdown this year. Crocs is not. In fact, just as much of the world begins to open up, the footwear brand just posted its best ever quarter, selling more than $640m worth of Crocs and Crocs accessories in Q2.
Crocs are cool
The fact that Crocs are crushing it well into 2021 suggests that their marketing and rebranding may have had more to do with their renaissance than just the pandemic. Crocs have leaned heavily into collaborations, with their website currently listing Croc designs in collaboration with tonnes of brands and music artists like Post Malone and Justin Bieber.
