Energy drink sales are soaring — but Red Bull’s still fly the highest
The Wiiings seller’s rivals reported record sales this week, but none come close to the biggest name in the game.
As the cost of America’s go-to caffeine fix surges to new highs, consumers appear to be replacing their long-brewed coffee breaks with the instant boost of a fizzy, canned alternative.
On Thursday evening, energy drink giant Monster Beverage released its fourth-quarter and full-year results, and reported net sales of $8.3 billion for 2025 — an all-time high, up ~11% from the year before. Monster’s gross margin also edged up as price changes and supply chain efficiencies offset rising aluminum costs, per Reuters.
Earlier that day, fast-growing energy drink brand Celsius also reported some boosted figures, with sales rocketing 86% to $2.5 billion in FY2025. Still, even as rivals shift cans at record rates, these numbers pale in comparison to the astronomical revenues posted by global market leader Red Bull.
Back in January, the Austrian beverage giant reported that net sales grew 8.6% to a record €12.2 billion (~$14.3 billion) in 2025 — nearly double the revenues that Monster, the next biggest energy drink brand, posted.
Bull, meet horns
While Red Bull’s primary growth driver remains the beverage segment, having sold almost 14 billion cans of its core product last year, the company is looking to keep expanding its portfolio of sports sponsorships, with its logo already stamped across sports teams from ice hockey and soccer to Formula 1.
However, recognizable branding in spectator-dense spaces may not stop health-conscious consumers from switching to sugar-free, lower-calorie options like Celsius. According to data cited by Bloomberg, the buzziest energy drink on the block took market share from both Monster and Red Bull last year as it won over some untapped demographics.
