business

Millie Giles2/26/26

Celsius soars after crushing earnings expectations with record sales year

Shares of Celsius were up almost 16% in early trading on Thursday, after the company released Q4 and full-year results that exceeded expectations.

The energy drink company reported:

Adjusted earnings per share for the fourth quarter of $0.26, above analysts’ average projection of $0.20 per share, per Bloomberg data.
Q4 revenue of $721.6 million, beating forecasts of $638.7 million.

Celsius also posted annual revenue of $2.5 billion, which marked a massive 86% increase from FY2024. It also reported strong sales growth in North America (up 89% year over year) and its retail sales of the Alani Nu brand (up 101%) as bright spots, while Rockstar Energy brand sales slumped 11% in FY2025.

In the press release, CEO John Fieldly said that Celsius is “entering 2026 with positive momentum,” and added that the brand “reached an approximate 20% dollar share of the U.S. energy drink category in Q4 2025.” Competitor Monster Beverage is expected to report earnings after the bell today.

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The $640,000 Luce makes the average Ferrari look like a bargain

Put aside the shape; put aside the smoothing out of Ferrari’s iconic sharp edges; put aside, even, the calls from former Chairman and President Luca Cordero di Montezemolo to “take the Prancing Horse off.” On the grounds of price alone, Luce detractors might have a point.

By now, many of us will have read the criticisms of Ferrari’s first fully electric vehicle, as the Luce — which was unveiled to the world earlier this week and promptly saw the company’s shares crash out in New York and Milan — gets subtly shaded by competitors online and not-so-subtly shaded by basically everyone else.

What makes all of this worse for Ferrari is that, even by the luxury car maker’s notoriously high standards, they’ve slapped a pretty hefty price tag on the Luce, and the company’s CEO, Benedetto Vigna, has already been forced to defend the €550,000 ($640,000) price point, saying yesterday that it’s “fair to pay for innovation,” per Reuters.

While Ferrari’s cars have been getting more expensive of late, as recently as 2022, Ferrari’s average revenue per car sold was around $340,000. At nearly twice that price, this new electric model is obviously proving a little much (visually, conceptually, and financially) for many loyal and long-standing fans of the Prancing Horse to stomach.

Ferrari Luce cost chart — Sherwood News

Ferrari’s EV push is testing what makes a Ferrari a Ferrari

Ferrari’s EV push is testing what makes a Ferrari a Ferrari

By now, many of us will have read the criticisms of Ferrari’s first fully electric vehicle, as the Luce — which was unveiled to the world earlier this week and promptly saw the company’s shares crash out in New York and Milan — gets subtly shaded by competitors online and not-so-subtly shaded by basically everyone else.

What makes all of this worse for Ferrari is that, even by the luxury car maker’s notoriously high standards, they’ve slapped a pretty hefty price tag on the Luce, and the company’s CEO, Benedetto Vigna, has already been forced to defend the €550,000 ($640,000) price point, saying yesterday that it’s “fair to pay for innovation,” per Reuters.

While Ferrari’s cars have been getting more expensive of late, as recently as 2022, Ferrari’s average revenue per car sold was around $340,000. At nearly twice that price, this new electric model is obviously proving a little much (visually, conceptually, and financially) for many loyal and long-standing fans of the Prancing Horse to stomach.

Ferrari Luce cost chart — Sherwood News

Claire Yubin Oh

back in my day...

Temu’s US web traffic quietly recovered from last year’s tariff blow

Temu’s parent company’s stock is still under pressure though, both this year and this morning.

Temu Package Stock Photos

Kraft Heinz is bringing back the glass ketchup bottle as it leans on sauces for growth

The Pittsburgh-born sauce giant is turning 157 this year.

Oversize Heinz ketchup bottle displayed at Heinz History Center in Pittsburgh

BED, BREAKFAST, AND BEYOND

Airbnb is expanding its hotel offerings and adding car rentals to its app

As cities crack down on listings, the homestay platform is attempting to become an “everything app” for travel.

View of man talking with couple in car

BATTLE OF THE BRANDS

Which companies have the best and worst reputations, according to Americans?

The 2026 Axios Harris Poll 100 reputation ranking suggests the US prefers Big Tech to Big Media.

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