Ford slashes EV spending, kills plans for electric SUV
Ford is changing the roadmap for its electric vehicle strategy to focus more on profitability, downshifting EV spending to 30% of its capex budget from 40%. The move includes shifting some battery production to the US to capitalize on tax credits, pivoting more toward lower-priced and longer range vehicles, and scrapping a three-row electric SUV.
“We loved our three-row crossover,” CEO Jim Farley said. “But there was just no way it would ever meet our criteria of being profitable.”
Previously the company estimated it could lose $5.5 billion on its EV segment this year. In a press release, Ford mentioned a version of the word “profit” 10 times. Farley recently said that the company wouldn’t change its EV strategy based on who wins the upcoming election.
Previously the company estimated it could lose $5.5 billion on its EV segment this year. In a press release, Ford mentioned a version of the word “profit” 10 times. Farley recently said that the company wouldn’t change its EV strategy based on who wins the upcoming election.