JM Smucker says it sold $1 billion worth of Uncrustables in FY2026
After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.
On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, it managed to sell $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.
From filling lunchboxes and gym bags to fuelling NFL teams and NASA crews, the (contentiously?) iconic PB&Js have gone beyond the playgrounds of America to become a snacking phenomenon among protein-maxxing adults. Over the last two decades, annual sales of Uncrustables have skyrocketed, rising 162% from a reported ~$76 million in 2006 to ~$199 million in 2016... then jumping another 403% across the next 10 years to hit a whopping $1 billion in the last fiscal year.
Since the crimped discs have attracted support from the likes of Travis Kelce and Lil Yachty — and Smuckers completed its 900,000-square-foot megafactory, dedicated solely to manufacturing Uncrustables, in November 2024 — one might wonder if the company’s star sandwich has much higher to climb.
Well, in good news for fans and investors alike, it seems that might be the case: on the call, CFO Tucker Marshall affirmed a “mid single-digit growth” outlook for Smucker’s FY2027, in part due to the projected popularity of updating the (typically frozen) Uncrustables product range to a “fridge-friendly format.”
From filling lunchboxes and gym bags to fuelling NFL teams and NASA crews, the (contentiously?) iconic PB&Js have gone beyond the playgrounds of America to become a snacking phenomenon among protein-maxxing adults. Over the last two decades, annual sales of Uncrustables have skyrocketed, rising 162% from a reported ~$76 million in 2006 to ~$199 million in 2016... then jumping another 403% across the next 10 years to hit a whopping $1 billion in the last fiscal year.
Since the crimped discs have attracted support from the likes of Travis Kelce and Lil Yachty — and Smuckers completed its 900,000-square-foot megafactory, dedicated solely to manufacturing Uncrustables, in November 2024 — one might wonder if the company’s star sandwich has much higher to climb.
Well, in good news for fans and investors alike, it seems that might be the case: on the call, CFO Tucker Marshall affirmed a “mid single-digit growth” outlook for Smucker’s FY2027, in part due to the projected popularity of updating the (typically frozen) Uncrustables product range to a “fridge-friendly format.”
