Tesla European sales fell in some markets and were outpaced by BYD in August
A number of European countries have reported August vehicle registration data and, for the eighth month in a row, Tesla has seen its sales decline in some of those markets. Sales were down year over year in Sweden, the Netherlands, France, Denmark, and Italy, but were up in Norway, Portugal and Spain, Reuters reports.
Reuters noted that in Norway and Spain, where Tesla sales were up, Tesla competitor BYD outpaced its American counterpart last month and saw sales growth of more than 200% and 400%, respectively. Tesla’s monthly sales in any one European country are usually in the hundreds or low thousands, allowing for big monthly percentage swings over just a few hundred cars. Across the continent, BYD outsold Tesla again in July; August data for the entire EU will be out later this month.
Tesla has struggled in Europe, which is its third-biggest market this year, with CEO Elon Musk blaming the lack of approval for supervised full self-driving technology there, while others cite Musk’s unwelcome political machinations in European markets. BYD has said Tesla’s problem is not enough options, with the American company currently offering only two models on the continent.
Reuters noted that in Norway and Spain, where Tesla sales were up, Tesla competitor BYD outpaced its American counterpart last month and saw sales growth of more than 200% and 400%, respectively. Tesla’s monthly sales in any one European country are usually in the hundreds or low thousands, allowing for big monthly percentage swings over just a few hundred cars. Across the continent, BYD outsold Tesla again in July; August data for the entire EU will be out later this month.
Tesla has struggled in Europe, which is its third-biggest market this year, with CEO Elon Musk blaming the lack of approval for supervised full self-driving technology there, while others cite Musk’s unwelcome political machinations in European markets. BYD has said Tesla’s problem is not enough options, with the American company currently offering only two models on the continent.
