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Trump threatens 200% tariff on French Champagne, the latest turn in a boozy trade war

Tariffs have you craving a drink? Too bad.

3/13/25 11:02AM

Another day, another tariff.

President Donald Trump threatened to impose a 200% tariff on booze from France and other European nations after the European Union moved to reinstate an import tax on American whiskey. This is the latest escalation in a trade war between the US and the rest of the world, and it’s not the first time alcohol sales have gotten caught in the mix.

While the EU tariff was only on American whiskey, Trump said his tariffs would go on all “WINES, CHAMPAGNES, & ALCOHOLIC PRODUCTS COMING OUT OF FRANCE AND OTHER E.U. REPRESENTED COUNTRIES.” He also said this “will be great for the Wine and Champagne businesses in the U.S.”

Not to be that guy, but: Champagne can only legally be labeled as such if it comes from the Champagne region of France. US wineries, predominantly in California, do produce sparkling wine, though.

The company most impacted company by Trump’s move is LVMH Moët Hennessy Louis Vuitton, owned by Europe’s richest man, Bernard Arnault. The company sold 61.7 million bottles of Champagne in 2024, and the largest share of those bottles were exported to the US.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.