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Ubernomics: The economics of Uber

Ubernomics: The economics of Uber

The gig is up

A new proposal from the US Department of Labor could uproot the way the gig economy operates by forcing companies to recognize workers as employees rather than contractors if they meet certain criteria, tackling the current system of ‘misclassification’.

This news is a big deal for companies who have come to rely on, and ultimately benefit from, their contractor workforce — shares in Lyft and Uber slid over 10% as a result of the announcement.

Ubernomics

Uber were quick to downplay the proposal’s potential impact on their ride-hailing and delivery empire, with the company’s head of federal affairs CR Wooters arguing that the rule ‘returns [them] to the Obama era, during which [their] industry grew exponentially’. Wooters is right: the industry around Uber has grown exponentially as the category has matured — the amount of money the company actually makes, on the other hand, has not.

Uber brought in a whopping $29bn in total gross bookings last quarter, a huge rise from even three years ago, as the company's mission has changed from moving people to moving anything. Indeed, Uber booked more business in deliveries than in rides in the second quarter of this year. Despite this impressive diversification, the company still couldn't get into the black, reporting a total operating loss of **$713m.**‍ Uber, who were sued for wage theft by the California Labor Commissioner in 2020, may continue to struggle to steer towards profitability — especially if this new proposal puts workers back in the driving seat.

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Ford to bring eyes-off driving to its new EV platform by 2028

Ford is wading into the autonomous race against rivals like Tesla and GM.

On Wednesday evening, the Detroit automaker said it plans to introduce “Level 3” eyes-off systems to vehicles being built on its new production platform in Louisville by 2028. The first vehicle planned for the platform is a $30,000 midsize EV truck, planned for 2027.

In an interview with Reuters, Ford Chief EV and Design Officer Doug Field said the tech would not come at the $30,000 price point and would cost extra. Field said the company is still weighing just how much extra, and whether the system should be sold via a subscription model.

According to Ford, the eyes-off and hands-off tech will utilize lidar. Ford shares ticked up slightly in premarket trading on Thursday.

In August, Reuters reported that Ford rival Stellantis had shelved its Level 3 program due to high costs.

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