Business
UnWork: WeWork is reportedly filing for bankruptcy

UnWork: WeWork is reportedly filing for bankruptcy

Item A: $47B gone

WeWork, once the $47 billion poster child of preposterous tech valuations, is set to file for bankruptcy in the coming days, according to The Wall Street Journal. The company missed interest payments on its debt in early October, and now faces a looming deadline.

It’s easy to lump WeWork in with some of the more abstract tech concepts that boomed during the pandemic — looking at you, NFTs — but for every crazy story about waterslides, private jets, and tequila, WeWork did win thousands of real customers to its locations. Indeed, even today, WeWork operates more than 770 offices in 39 countries.

But even if WeWork’s customers liked the high-end spaces it had built, the business model itself just never stacked up. In fact, it wasn’t even close. Since 2018, WeWork ran up total operating expenses of $32bn to run its business. Total revenues over the same period? Just over half of that ($16.2bn). You don’t need to be an accountant to know that something had to give eventually — and even though more experienced management seems to have narrowed the losses, it might be too little too late.

WeCrashed

With some $10 billion in lease obligations, extending from the latter half of this year through 2027, any bankruptcy is likely to be messy... but, unfortunately for screenwriters, the TV show’s already been made.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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