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Donald Trump Jr.-backed Thumzup Media entering dogecoin mining game in a big way

Thumzup estimates its planned 3,500 dogecoin mining rigs will fetch $22.7 million in annual revenue.

Sage D. Young

On Thursday, Thumzup Media Corporation, backed by Donald Trump Jr., announced plans to increase the total number of dogecoin mining rigs in its operations to 3,500 units, according to its shareholder letter

Thumzup’s pending acquisition of dogecoin mining rigs “marks the company’s entry into the rapidly growing $10.5 billion cryptocurrency mining market, which is projected to reach $22.6 billion by 2035, which is an 8.9% CAGR,” the announcement stated. “Importantly, it should diversify our revenue streams while positioning us as one of the few publicly traded, utility-scale Dogecoin miners.”

Year to date, dogecoin has dropped nearly 32% to trade around the $0.22 level. At this price level and with 3,500 mining rigs, the company is estimated to make $22.7 million in annual revenue. Thumzup Media’s stock dropped on the news and is down nearly 3% as of 11:45 a.m. ET.

The announcement comes as senior Bloomberg ETF analyst Eric Balchunas predicts REX Shares and Osprey will be the first to roll out a spot dogecoin ETF by as early as next week. 

REX Shares posted that its spot dogecoin ETF, which will trade under the ticker DOJE, is “coming soon” and will be the first ETF to provide exposure to the cryptocurrency that started off as a satirical joke but has since turned into a massive financial instrument with a market capitalization of nearly $32.9 billion.  

The “40 Act” Balchunas referenced is short for the Investment Company Act of 1940, which focuses on the “disclosure to the investing public of information about the fund and its investment objectives, as well as on investment company structure and operations,” per a blog post from the SEC. 

Meanwhile, CleanCore Solutions started a dogecoin treasury. The firm announced earlier this week a $175 million private placement to adopt dogecoin as its primary treasury reserve. 

The firm also said Alex Spiro, a partner of New York law firm Quinn Emanuel Urquhart & Sullivan who has represented dogecoin enthusiast Elon Musk, will join as the company’s board chairman. 

Shares of CleanCore have dropped more than 56% in the last five days.

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NFT price floors surge, but trading volume still in the dumps

The price floor (the lowest possible acquisition cost) of many NFTs has pushed higher recently, but sales volume has not picked up.

In the last seven days, ethereum-based collection CryptoPunks has increased more than 19% to a floor price of nearly 31 ethereum, worth over $70,000, while Bored Ape Yacht Club NFTs have jumped 26% to 9.5 ethereum, or $21,692, according to analytics platform NFTPriceFloor.

Pudgy Penguins has increased 20%, Chromie Squiggle has rallied 29%, and anime-inspired Azuki has gained over 44% in the period.

Zooming out, however, the ongoing rally has not coincided with growing trading volume. Weekly sales volume since last April has been on a gradual decline, per data aggregator CryptoSlam, suggesting narrow enthusiasm underpinning the price upswing.

While these once popular NFTs have seen their price floors rise recently, they are far from the heights they reached when they starred in the 2021 crypto cycle. For example, DJ and producer Steve Aoki purchased seven Bored Ape Yacht Club NFTs for more than $800,000 five years ago, but those NFTs at the collection’s price floor are worth $152,000 today.

Elsewhere, NFTs representing graded “Pokémon” cards are gaining traction. Collector Crypt, a solana-based venue that enables users to trade tokenized “Pokémon” cards, has earned between $2 million and $3 million each month in 2026. Its native token, CARDS, has jumped 94% in the last seven days, data from CoinGecko shows.

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