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Trump Media, Crypto.com announce a new digital asset treasury firm with $6.4 billion in funding

The nascent treasury firm will be the largest holder of cronos, according to Crypto.com’s CEO.

Sage D. Young

Shares of Trump Media & Technology Group and Crypto.com’s cryptocurrency, cronos, have jumped on an announcement the two have signed an agreement to establish Trump Media Group CRO Strategy, a digital asset treasury firm targeting the accumulation of cronos. 

The new cronos-focused company will have a more than $6.4 billion backing, with funding coming from:

  • $1 billion in cronos, which is roughly 19% of the token’s total market capitalization at the time of the announcement;

  • $200 million in cash;

  • $220 million in cash-in mandatory exercise warrants;

  • A $5 billion equity line of credit. 

Crypto.com CEO Kris Marszalek stated in a post on X that the funding for Trump Media Group CRO Strategy “will add up to an unprecedented amount of dry powder for any digital asset treasury company, exceeding the total market cap of $CRO.” The market cap is about $6.9 billion as of 10:45 a.m. ET.  

“To put it in perspective, to reach similar level of buying power and impact on ethereum, leading ETH treasury companies would have to buy hundreds of billion[s] of ETH,” added Marszalek, who said Trump Media will acquire $105 million of cronos tokens and Crypto.com will scoop up $50 million of Trump Media shares. He said the new company, which will trade under “MCGA,” short for “Make CRO Great Again,” will be the world’s largest holder of cronos, with more 6.3 billion tokens in its holdings at completion. 

The partnership includes the integration of cronos as the platform token of Truth Social, per Marszalek. Alongside Trump Media and Crypto.com, Yorkville Acquisition Corp., a special purpose acquisition company, will serve as a founding partner of the nascent treasury firm. 

According to a press release, the three founding members of Trump Media Group CRO Strategy have agreed to a one-year lockup period on their founding shareholdings, followed by an additional three-year restrictive unlock schedule as a means to demonstrate long-term commitment. 

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$62B

Bitcoin digital asset treasuries (DATs) have taken a big hit amid bitcoin’s tumble, shedding $62 billion in value since the asset’s October 6 all-time high, Artemis data shows, with their fully diluted market cap dropping to $72 billion from $134 billion in early October.

Meanwhile, bitcoin, which has fallen below $62,000 on Friday morning, is down 50% from its all-time high. DAT pioneer Strategy’s market cap stood at $102.2 billion on October 6, according to Macro Trends, and is now down to $45.6 billion, a 55% decline. Strategy has been in hot water since it sold 32 bitcoin earlier this week, and because its digital credit instrument, STRC, has been trading below its par value. Shares of Strategy are down 17% in the past week.

crypto

“Sentiment for crypto is firmly in the gutter” as sector sinks, with tokens hitting multiyear lows

On Thursday, altcoins swept lower as bitcoin weakened. The tokens with the biggest losses in the last 24 hours are NEAR, ethena, and Zcash, each declining double digits in the period.

Other tokens have dropped to lows not seen in over a year in the past 24 hours:

  • Ethereum dropped 4.4% to under $1,780, a level not seen since April 2025.

  • XRP declined 4.5% to an 18-month low last hit in November 2024.

  • Solana decreased 6% to trade below the $70 mark, its lowest price since December 2023.

  • Dogecoin slid below $0.09, a 27-month low last seen in February 2024.

“Sentiment for crypto is firmly in the gutter as fears surrounding BTC/STRC and its potential overflow compound and overshadow anything that can be read as positive news (e.g. CLARITY movements),” according to Sean Dawson, head of research at crypto options platform Derive.xyz.

“[Altcoins] are high beta plays to BTC and are typically sold heavily in a downturn. Simply put, I’d be even more bearish on alts,” Dawson told Sherwood News.

“Further, liquidity has been drained into this year’s ‘superhot’ narrative of AI/data centers. In other words, there are just better, more exciting opportunities elsewhere,” Dawson added.

One cryptocurrency that has bucked the downtrend has been worldcoin, the native token for World, the digital identity project backed by OpenAI CEO Sam Altman. While the broader crypto market has been pushing lower, WLD has jumped nearly 5% in the last 24 hours and 90% in the past seven days, data from CoinGecko shows.

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