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Trump coin post on Truth Social
A Trump coin post on Truth Social (Shutterstock)
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Trump doubles down on crypto with launch of Truth.Fi

Trump Media announced the launch of its financial services project, sending the stock soaring.

Yaël Bizouati-Kennedy

Today, Trump Media — the parent company of Truth Social — announced the launch of the financial services and FinTech brand Truth.Fi, which will focus on Bitcoin and other cryptocurrencies, as well as “customized” ETFs and separately managed accounts.

Investors loved the news, and Trump Media & Technology Group stock shot up nearly 17% in premarket trading and is up 6.6% as of 10:55 a.m. ET. 

The company’s board approved “up to $250 million, to be custodied by Charles Schwab,” according to the press release. CEO and Chairman Devin Nunes said:

“Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.”

President Trump is doubling down on his crypto endeavors despite what some perceive as a potential conflict of interest. This latest venture follows the launch (just before the inauguration) of crypto tokens trump and $MELANIA. 

Last week, a group of senators, including Sen. Elizabeth Warren, wrote a letter to Congress about their concerns around these coins, “including the threats from consumer ripoffs, corruption, and foreign influence, and President Trump’s conflicts of interest,” a statement read.

Crypto Twitter seems mostly bullish on this latest announcement. 

Sid Powell, CEO and cofounder of Maple, told Sherwood News that this shows that Trump’s inner circle “is serious about crypto” and that the move is positive for the industry.

“It benefits the sector by bringing it more into the mainstream and shows that companies are increasingly considering holding crypto assets on their balance sheets,” Powell said. “It reinforces the narrative that it is strategically important for the US to win in this sector."

Some experts have had more muted reactions, noting that this underscores both the growing importance of digital assets and the dangers of having high-profile endorsements.

“While it is a great idea that major political figures are bringing the crypto space into the mainstream, it also brings transparency issues, regulatory risks, and potential market instability,” Patrick Gruhn, former head of (now defunct) FTX Europe and founder of Perpetuals.com, told Sherwood.

According to Gruhn, while market sentiment is always very sensitive to high-profile endorsements, trust, security, and sensible regulation are essential for long-term success.

“The future of crypto should be about technological advancement and financial democratization,” Gruhn said, “not the temporary high hype and speculation can bring.”


Yaël Bizouati-Kennedy is a financial journalist who’s written for Dow Jones, The Financial Times Group, and Business Insider

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Institutions continue to bet on ethereum amid “rock bottom” investor sentiment

Ethereum is trading below $2,000, a nearly 40% drawdown in the last 30 days and a 60% decline from its all-time high of $4,946 set in August 2025. Despite the pullback, institutions are still expanding their presence in the ethereum ecosystem. 

  • BlackRock took a step toward listing its staked ethereum ETF, a Tuesday amendment filing with the US Securities and Exchange Commission shows. The financial titan purchased $100,000 worth of seed shares where the proceeds will be used to purchase ethereum

  • Ethereum’s largest treasury firm, BitMine Immersion Technologies, announced on Tuesday that it acquired 45,759 tokens worth $90.1 million at current prices and increased its staking operations to 3 million tokens, bringing annualized staking revenue to $176 million, a press release stated.

  • Meanwhile, Harvard University’s endowment gained exposure to the second-largest cryptocurrency for the first time by purchasing 3.9 million million shares of BlackRock’s iShares Ethereum Trust ETF, worth around $86.8 million, per an SEC filing. Simultaneously, the Harvard Management Company sold about 1.5 million shares of the iShares Bitcoin Trust, decreasing its stake by 21%. 

The changes in institutional exposure to ethereum comes as investor sentiment is at “rock bottom,” according to BitMine Chairman Tom Lee, reminiscent of the forlornness during the 2018 crypto winter and 2022 November lows amid the collapse of the now bankrupt exchange FTX. 

“Crypto has remained weak since the ‘price shock’ and massive deleveraging seen on October 10th. For us at Bitmine, we cannot control the price of Ethereum, and the company is acquiring ETH regardless of price trend, as the long-term outlook for Ethereum remains outstanding,” Lee said in a statement.

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Logan Paul sells ultrarare “Pokémon” card to AJ Scaramucci in a record deal

On Sunday, Logan Paul sold his Pikachu Illustrator Pokémon card for a record $16.5 million to AJ Scaramucci, son of former White House Communications Director Anthony Scaramucci. 

The sale price is more than triple what Paul paid to acquire the card five years ago, nearly $5.3 million, a world record at the time. Since then, many of the trading cards have skyrocketed in value, outpacing baseball cards and even Meta.

The sale has drawn controversy in the crypto industry, as Paul had announced in 2022 that the card would be tokenized and listed on his digital collectibles platform, Liquid Marketplace. Since then, the platform has since been accused of “multi-layered fraud in the crypto asset sector,” according to a 2024 filing from Canada’s Ontario Securities Commission. 

“I had originally offered to sell up to 51% of the Illustrator on Liquid Marketplace but ultimately only 5.4% of the card was sold for about $270k in the Summer of 2022 to fractional owners,” Paul wrote on social media. 

“In May 2024, I bought the card back for the same price it was sold for per the terms of LM and made funds available for users to withdraw. I was told that those funds were available to be withdrawn for approximately a year after being deposited in LM users’ accounts,” Paul added.

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