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Americans’ self-reported drinking is at the lowest level since 1939

Rates of alcohol consumption in the US are slumping as health concerns mount, a new Gallup poll finds.

Millie Giles

As the state of US healthcare morphs at a rapid clip, more Americans are wrestling with the physical risks of one of the nation’s most storied pastimes: drinking.

The share of adults in the US that report consuming alcohol has fallen to 54% in 2025, according to a new Gallup survey released Wednesday. That marks the lowest share the survey has ever recorded, with at least 60% of respondents from 1997 to 2023 reporting drinking.

One factor driving the trend of alcohol abstinence is that attitudes toward the health effects of drinking have shifted dramatically. For the first time in the survey’s history, a majority of Americans (53%) now view drinking in moderation as unhealthy, while the share of those who considered it good for one’s health is at a record low of 6%.

Attitudes to alcohol
Sherwood News

Though alcohol may be a notable gap in the “Make America Healthy Again” agenda, new research outlining the risks associated with both excessive and moderate alcohol use — including a landmark report from the US surgeon general in January — has helped turn the tide on casual drinking for many in recent times.

Gen Zero

The same survey also found that young adults were more likely to consider moderate drinking as harmful, with two-thirds of 18- to 34-year-olds now agreeing that it’s bad for health.

While this is consistent with a broad decline in alcohol use among young people, there’s still evidence to suggest that Gen Z might indulge in a drink or two despite the detrimental effects.

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Saleah Blancaflor

Prediction markets give slight edge to Netflix in Warner Bros. battle after eventful week

The ongoing bidding war between Paramount and Netflix for the acquisition of Warner Bros. Discovery had some significant news this week that could change the outcome:  

  • Things kicked off Tuesday, when WBD said in a statement it would resume talks with Paramount Skydance to consider its best and final offer after Netflix allowed a seven-day waiver. The WBD board continues to “unanimously recommend” the merger with Netflix, while the streaming service will retain its rights to match or exceed any forthcoming offer from Paramount. The negotiation period ends on February 23.

  • IndieWire reporter Brian Welk talked to a few experts about whether the new developments bring clarity to the ongoing bidding war. One professor said without Paramount offering its “best and final offer,” the company loses credibility, while another professor said it makes Netflix look even more confident. 

  • Lightshed Partners analyst Richard Greenfield said on his podcast that Paramount will have to raise its offer to as high as $36 to $37 per share. (The company has stuck to $30.) In comparison, Netflix’s initial offer is for $27.75 a share to buy the studio and streaming service, while Paramount is bidding to buy the whole company. 

  • Semafor reported Thursday morning that some Democratic senators are “unhappy” with the fact that Paramount Skydance CEO David Ellison refused to attend a hearing two weeks ago, and could launch an investigation into the deal if they retake the Senate.

  • Meanwhile, Reuters reported that Netflix has “ample cash” and could increase its offer for WBD if Paramount beefs up its own offer, according to sources. 

  • Netflix co-CEO Ted Sarandos recently appeared on a recent episode of “The Town with Matthew Belloni” to reiterate that he doesn’t plan on ruining WBD’s theatrical business model and promised to keep the 45-day theatrical window for WBD films, which could appease opposition from theater owners.

  • Variety reported that there’s been a shift among WBD employees who now support Netflix’s acquisition, though there’s still some skepticism among others.

WBD shareholders are still set to vote on the proposed Netflix merger next month, on March 20. Despite the renewed talks with Parmount, as of Friday at 12:45 p.m. ET, prediction markets speculating on who will ultimately come out on top have recently flipped to give the edge back to Netflix, pricing in a 46% chance over Paramount’s 44% odds. 

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

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