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Americans’ self-reported drinking is at the lowest level since 1939

Rates of alcohol consumption in the US are slumping as health concerns mount, a new Gallup poll finds.

Millie Giles

As the state of US healthcare morphs at a rapid clip, more Americans are wrestling with the physical risks of one of the nation’s most storied pastimes: drinking.

The share of adults in the US that report consuming alcohol has fallen to 54% in 2025, according to a new Gallup survey released Wednesday. That marks the lowest share the survey has ever recorded, with at least 60% of respondents from 1997 to 2023 reporting drinking.

One factor driving the trend of alcohol abstinence is that attitudes toward the health effects of drinking have shifted dramatically. For the first time in the survey’s history, a majority of Americans (53%) now view drinking in moderation as unhealthy, while the share of those who considered it good for one’s health is at a record low of 6%.

Attitudes to alcohol
Sherwood News

Though alcohol may be a notable gap in the “Make America Healthy Again” agenda, new research outlining the risks associated with both excessive and moderate alcohol use — including a landmark report from the US surgeon general in January — has helped turn the tide on casual drinking for many in recent times.

Gen Zero

The same survey also found that young adults were more likely to consider moderate drinking as harmful, with two-thirds of 18- to 34-year-olds now agreeing that it’s bad for health.

While this is consistent with a broad decline in alcohol use among young people, there’s still evidence to suggest that Gen Z might indulge in a drink or two despite the detrimental effects.

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Amid engagement downturn, Epic Games reportedly planning first game with Disney for November launch

“Fortnite” maker Epic Games, struggling through an engagement downturn that led the company to lay off 1,000 employees last month, is leaning into its Disney partnership to turn things around.

Per a report by Bloomberg, the company is set to launch a new extraction shooter (in the vein of Nexon’s hit “Arc Raiders”) featuring Disney characters in November.

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

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YouTube reminds everyone it’s a streamer, raises Premium subscription prices

YouTube announced on Friday that it’s raising the cost of its Premium plan by $2 a month to $15.99. The changes will take effect on June billing statements, the company said.

YouTube — which last hiked Premium subscription prices in 2023 — has some cover in boosting prices. Netflix announced a price hike last month, as did Amazon Prime Video. Spotify increased its subscription pricing earlier this year.

The move reflects a level of subscriber security from YouTube, which last year said its paid Premium and Music plans had 125 million subscribers (far fewer than Netflix’s 325 million subscribers). The platform continues to dominate overall streaming market share, accounting for 12.5% of TV viewing time in January, per Nielsen. YouTube has consistently stood atop Nielsen’s monthly viewership charts since February 2025.

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Netflix launches gaming app for children 8 and under

Netflix on Monday launched Netflix Playground, a new stand-alone gaming app aimed at kids 8 and under.

The app promises “no ads, in-app purchases, or extra fees” and is included with all memberships. At launch, it includes games featuring “Peppa Pig,” “Storybots,” and “Sesame Street.”

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

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“Super Mario Galaxy Movie” delivers holiday weekend records for theater chains

Universal’s “Super Mario Galaxy Movie” cleared an estimated $372.5 million globally in its opening five-day weekend, marking another successful foray into theaters for Nintendo.

Both AMC and Cinemark on Monday announced that the movie — along with continued popularity for titles like “Project Hail Mary” and “Hoppers” — propelled them to record-breaking Easter weekends.

According to AMC, the Yoshi popcorn bucket has pushed “Mario Galaxy” into the second-best merchandising program ever for the theater chain, behind only Taylor Swift’s Eras Tour concert film. According to Cinemark, Mario-themed “glitter popcorn” and other food items tied to the title have already resulted in the “most successful merchandise program Cinemark has ever delivered for a single title.”

AMC and Cinemark shares climbed in early trading on Monday.

“Mario Galaxy” pulled in $190.1 million domestically over the five-day weekend, below the first film’s $204 million (it was also released over the Easter weekend in 2023), but still near the top of the best holiday box office performances ever.

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