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Americans are increasingly looking up “how-tos” for basic life skills

The search engine is helping millions learn “Adulting 101.”

Millie Giles

Plucked from the same millennial phrasebook as “Live, laugh, love” and “But first, coffee,” anyone who went to the laundromat or filed their taxes in the early 2010s might be familiar with the adage, Adulting is hard.”

However, for any number of reasons — from confidence in the future dwindling to losing hope about owning a home — “adulting” may have only gotten harder since then.

Concurrent with a culture where most basic needs can be instantly met for a nominal fee, everyday know-how seems to now be viewed as relatively inessential for the average American to learn at the outset of adulthood.

Skill, baby, skill

But when adults do inevitably need to know-how to change a tire, or tie a tie properly, where do they turn? As reported by Axios on Sunday, Google and AI chatbots are increasingly being used as the world’s biggest “Adulting 101” class.

Adulting google searches
Sherwood News

Indeed, looking at search data from Google, queries regarding rudimentary cleaning techniques (like using a washing machine), basic financial knowledge (annual tax filings, using credit cards), and day-to-day practical skills (like using a hammer, which apparently needs explaining) have all reached record highs in recent months.

And it’s not just Google: YouTube and TikTok creators that offer life lessons — such as paternal guide “Dad, how do I?” and countless how-to cleaning accounts — have boomed in popularity. Prompts on ChatGPT, which just last month hit an all-time high of 780 million visits in the US, also often revolve around tackling pillars of adult admin, like managing personal finances.

Axios suggested that the reduction in practical skills training in US schools could be driving the trend, with home economics classes on the decline… Either that, or people simply don’t want to ask their parents or teachers how to do things anymore when the internet is right there.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
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Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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