Culture
Cartoon of family of five
(Getty Images)

The gap between America’s notion of the ideal family size and the actual reality is getting wider

Americans think somewhere around three kids is ideal. The fertility rate has some serious catching up to do.

While much is written (and charted) about declining birth rates in the US, Asia, and around the world more broadly, over two-thirds of Americans are still envisioning a dream family with between two and three children, according to recent Gallup data

Since 1936, the American polling and analytics company has asked US adults what they think is the “ideal number of children” for a family. Back then, the average response was 3.6 children, before dropping slightly during World War II. In July of this year, when Gallup asked the same question, the average ideal number of children came out to be 2.7 — after 40% of respondents said two, 27% said three, and 15% said four or more children was their “ideal.” 

Unsurprisingly, though, none of those answers line up with the current birth rate.

Ideal number of children chart
Sherwood News

Even as the American fertility rate dropped to 1.6 births per woman last year — the lowest on record, and falling below the generally accepted replacement rate of 2.1 — the ideal family in the collective American consciousness has still risen modestly from 2.4 in the late 1990s. As Gallup suggested, the data indicates that the nation’s falling fertility rate has more to do with practical issues that would-be parents face rather than shifting attitudes toward having children or the traditional family unit.

Parental guidance

Since 2007, when the fertility rate last sat at that 2.1 replacement level, there have been a lot of external influences on potential parents that may have swayed their decision to have kids one way or another. Costs associated with child rearing, such as the rising price of childcare; the economic hardship that current parents increasingly say they’re facing; and the financial toll pregnancy and motherhood could take on the ever-growing female working population are all factors.

More Culture

See all Culture
Zombie hand

Americans love to hate horror movies, but they still can’t look away

Horror has stormed the box office in 2025, as audiences return screaming to scary screenings.

Millie Giles10/23/25
culture

Netflix says what the hell, the “Stranger Things” finale can be a movie if we want it to be

At about two hours long, the series finale of “Stranger Things” is already pushing the bounds of how long something can be while still being considered an episode of television.

To make matters muddier, Netflix today announced it’ll release the episode live in theaters.

More than 350 movie theaters across the US and Canada will hold showings on December 31 through January 1, Netflix announced.

The move follows an interview in Variety earlier this month in which series creators Matt and Ross Duffer expressed their desire for the episode to be shown in theaters, but a Netflix exec at the time shut the idea down.

Theatrical success has likely changed Netflix’s mind. Back in August, “Kpop Demon Hunters” became the streamer’s first box office No. 1, earning $19 million in a three-day weekend. That film will return to theaters over the Halloween weekend.

More than 350 movie theaters across the US and Canada will hold showings on December 31 through January 1, Netflix announced.

The move follows an interview in Variety earlier this month in which series creators Matt and Ross Duffer expressed their desire for the episode to be shown in theaters, but a Netflix exec at the time shut the idea down.

Theatrical success has likely changed Netflix’s mind. Back in August, “Kpop Demon Hunters” became the streamer’s first box office No. 1, earning $19 million in a three-day weekend. That film will return to theaters over the Halloween weekend.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.