The Coachella hype is starting to fade
Ticket sales have underwhelmed for the California music festival
The dust settles
Doja Cat brought the first weekend of this year's Coachella to a close last night with a set that was heavy on guest stars (including a crew of dancing yetis), but light on many of her biggest hits, leaving some attendees and viewers at home a little disappointed.
Coachella 2024 — the 23rd installment of the festival, which has been held at the Empire Polo Club in Indio, California almost every year since 1999 — has had a tough time by its own hyped-up high standards. Indeed, the festival has seen the slowest ticket sales in 10 years, leading some to speculate that the Valley party might be past its peak, with preliminary data from Google Trends also revealing a modest decline in the number of searches for the desert event since online interest topped out in 2018.
Along with fellow headliners Lana Del Rey and Tyler, the Creator, Doja Cat represents a shift away from Coachella’s rockier, more independent origins... but it’s not just the acts on the festival's lineups that have started to look a lot different in recent years. Indeed, Coachella critics like to point to “brand houses” and the “Influencer Olympics” feel of the modern festival as examples of its over-corporatization and reasons for its waning popularity in recent years.