YouTube is the biggest thing on TV for the third time in 3 months
The platform accounted for 12.4% of American TV usage in April, the highest share it’s taken to date, as the nation switches to content from creators rather than huge production companies.
Per monthly figures from Nielsen, Alphabet’s video-sharing giant beat Disney and Paramount to take the top spot, while Netflix’s 7.5% share put it in fifth place.
YouTube first announced that TV viewership started outweighing phone watch time in February, and the platform has topped Nielsen’s Media Distributor Gauge every month since. It’s little wonder, then, that the company is now looking to capitalize on its position as television’s most-watched platform, introducing new AI-powered ads to drum up new business for its ever-growing ad division.
YouTube first announced that TV viewership started outweighing phone watch time in February, and the platform has topped Nielsen’s Media Distributor Gauge every month since. It’s little wonder, then, that the company is now looking to capitalize on its position as television’s most-watched platform, introducing new AI-powered ads to drum up new business for its ever-growing ad division.
