Culture
culture
Tom Jones

YouTube is the biggest thing on TV for the third time in 3 months

The platform accounted for 12.4% of American TV usage in April, the highest share it’s taken to date, as the nation switches to content from creators rather than huge production companies.

Per monthly figures from Nielsen, Alphabet’s video-sharing giant beat Disney and Paramount to take the top spot, while Netflix’s 7.5% share put it in fifth place.

TV usage share chart
Sherwood News

YouTube first announced that TV viewership started outweighing phone watch time in February, and the platform has topped Nielsen’s Media Distributor Gauge every month since. It’s little wonder, then, that the company is now looking to capitalize on its position as television’s most-watched platform, introducing new AI-powered ads to drum up new business for its ever-growing ad division.

TV usage share chart
Sherwood News

YouTube first announced that TV viewership started outweighing phone watch time in February, and the platform has topped Nielsen’s Media Distributor Gauge every month since. It’s little wonder, then, that the company is now looking to capitalize on its position as television’s most-watched platform, introducing new AI-powered ads to drum up new business for its ever-growing ad division.

More Culture

See all Culture
"Zootopia 2" Debuts With $273M In China

“Zootopia 2” is a rare smash hit for Hollywood at the Chinese box office

The Disney sequel just had the second-biggest foreign film debut ever in China, even as the country’s box office leans heavily toward domestic movies.

culture

Netflix climbs ahead of “Stranger Things” streaming premiere amid reports it is ramping up its efforts to acquire WBD

The final season of Netflix’s tentpole franchise “Stranger Things” debuts on the streamer at 8 p.m. ET on Wednesday, and its stock appears to be safely out of the upside down.

Netflix is trading up about 2% on Wednesday, on pace for one of its better days in the past three months. The stock has closed up more than 3% only a dozen times this year.

Potentially boosting investor optimism is a New York Post report from Tuesday evening that the streamer has ramped up its efforts to acquire Warner Bros. Discovery. According to the Post, Netflix has made a case to the WBD board that antitrust concerns may not be warranted because Netflix competes not just with other streaming companies but with a larger pool of content providers, such as YouTube and TikTok. If Netflix’s legal team is right, the idea could pave the way for the world’s largest streamer by subscriber count to buy the fourth-largest.

At least one major Hollywood player is rooting against the company in the WBD bidding war. “Titanic” and “Avatar” director James Cameron this week said that Netflix acquiring WBD “would be a disaster.”

Morgan Stanley analysts have also argued that Netflix’s pursuit of these studio and streaming assets was creating headaches for its investors.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.