YouTuber MrBeast has filed a trademark for a financial services venture
On the cusp of 100 billion total views, the world’s top YouTuber appears to be branching into banking.
One of the recurring themes in the oeuvre of YouTube’s MrBeast is large dollar sums of money, often rewarded by the thousands or even millions, to contestants that participate in his various viral challenges.
But rather than giving cash away for completing stunts like sitting in a bathtub of snakes or being trapped in a burning building, the 446 million-subscriber-strong content creator now seems to be exploring the idea of accepting deposits.
$1 vs. $500,000 Study Grant!
The internet sensation, real name Jimmy Donaldson, filed a trademark for “MrBeast Financial” with the US Patent Office earlier this week, Business Insider reported on Wednesday. While specific details remain unclear, the application lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.”
Per BI, these initiatives are very close to a pitch deck from the YouTuber’s company that was shown to investors back in February. This described “Beast Financial,” a fintech arm that would provide “customized offerings” — like student loans, credit insights, and insurance — supported by financial literacy content and targeted toward the vast, growing, and predominantly young MrBeast audience.
Indeed, the world’s top YouTuber is still racking up sky-scraping viewer numbers, as the channel rapidly approaches 100 billion views, surging further ahead of scores of imitators mimicking his distinctive style of devilish challenges and garish thumbnails. Though it took MrBeast’s main channel 6.5 years to hit 1 billion total views, now the channel is accruing over 3 billion views per month on average.
And the MrBeast machine shows no sign of slowing: “Beast Games,” the controversial competition reality show created and hosted by Donaldson for Amazon Prime, was renewed for two additional seasons in May. The show is Prime Video’s most watched unscripted program ever, having racked up 50 million views in its first 25 days.
