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Trump Always Raises Tariffs

From TACO to TART? US stock futures sink as Trump threatens blanket 15% to 20% tariffs

Will markets move away from TACO (Trump Always Chickens Out) toward TART (Trump Always Raises Tariffs)?

Luke Kawa

S&P 500 futures careened lower on Thursday evening after President Donald Trump suggested that he’s mulling blanket tariffs of 15% to 20% (versus the current 10%) in an NBC interview.

That was shortly followed by a Truth Social post from the president imposing tariffs of 35% on imports from Canada effective August 1, though this reportedly includes an exemption for USMCA-compliant goods, per Bloomberg. Trump also told NBC that EU members will be getting tariff letters today.

The SPDR S&P 500 ETF, which tracks the benchmark US equity index, is down about 0.6% in premarket trading on Friday.

The “Trump Always Chickens Out” or (TACO) thesis has largely carried the day in explaining the market’s continued resilience ever since the April 9 pause and watering down of reciprocal tariffs vindicated buy-the-dip strategies.

To be clear, that includes what’s happening now, so far: S&P 500 futures are down not even 1% from all-time highs. Without the April imposition of tariffs and swift postponement of the worst of those measures, an announcement like Thursday night’s would likely have evoked a much more negative market reaction.

TACO is a thesis that’s worked incredibly well, zooming in on our recent lived market experience.

Zooming out, TART — Trump Always Raises Tariffs — is another enduring reality that investors have to navigate when the real estate mogul and former reality star is in residence at 1600 Pennsylvania Avenue.

When Trump is in office, US tariff rates go up. And they’ve gone up much, much more during Trump 2.0 (through May!) than they did in the totality of Trump 1.0.

“While the TACO phenomenon is narrowly correct (i.e. the president does tend to postpone decisions), it may also be turning increasingly obsolete (for focusing too narrowly on short-term implementation deadlines rather than the long-term trajectory of US tariff rates),” Andrew Bishop, Signum Global Research’s global head of policy research, wrote in a prescient July 8 note.

Whether this reality is enough to leave a bigger dent in the outlook for S&P 500 profits (with 12-month forward earnings at all-time highs) or multiples (at the high end of their long-term range) is something that traders will continue to wrestle with over the coming days and weeks.

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Report: Boeing could unveil 500-jet order from China during Trump’s visit later this month

Shares of Boeing are up nearly 4% on Friday afternoon, following a Bloomberg report that the company could be close to finalizing a deal to sell 500 planes to China.

The deal was first reported in August and would be one of Boeing’s largest ever.

According to Bloomberg’s sources, the deal could be officially unveiled when President Trump travels to China at the end of the month. That trip could be delayed given the war in Iran. The deal, sources say, could still fall apart — similar language to when it was first reported on more than six months ago.

Boeing has been on the outside of the Chinese market, in terms of new orders, since 2019 amid escalating US-China trade tensions.

According to Bloomberg’s sources, the deal could be officially unveiled when President Trump travels to China at the end of the month. That trip could be delayed given the war in Iran. The deal, sources say, could still fall apart — similar language to when it was first reported on more than six months ago.

Boeing has been on the outside of the Chinese market, in terms of new orders, since 2019 amid escalating US-China trade tensions.

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Why software shares are withstanding the war jitters

The outbreak of the war in Iran has clearly rattled investors and created a few clear winners — mostly energy stocks — and losers — consumer staples, airlines, and, well, more or else everything else.

But there is one interesting outlier to that Manichaean market dynamic.

Software shares — often the same companies that the market was giving up for dead just a few weeks ago due to overexpectations of an AI-driven disruption — have been holding up remarkably well.

These companies, including Intuit, ServiceNow, Datadog, Snowflake, IBM, Workday, and Oracle, have actually had a pretty decent run since the war started with a combined US-Israeli attack on Iran last weekend.

A new note from RBC Capital’s Rishi Jaluria suggests this isn’t just a fluke. Looking at the performance of software stocks during periods of geopolitical stress and market volatility over the last 10 and 25 years, his team found that software shares appear fairly well insulated when these broader shocks hit. RBC wrote:

“The defensive nature of SaaS models and the mission-critical nature of many core software systems at the enterprise level (e.g., in the absence of mass layoffs that may create seat-based headwinds, geopolitical uncertainty and/or market volatility typically will not cause an enterprise CIO to consider ripping out their ERP, CRM, Cyber systems, etc.”

I briefly got Jaluria on the phone yesterday, and he explained a bit more about why he thinks investors might see software as a decent place to hide out from the current chaos.

“With everything in the Middle East, you have to think about not just oil and gas input prices but also supply chains,” he said. “With software, you’re not really thinking about that.”

In other words, there is no equivalent of a closure of the Strait of Hormuz that software investors have to worry about.

Others suggested that the near-term profitability of these giant software companies — aside from concerns about potential long-term disruption from AI — may look different in the face of the economic uncertainty that seems to be growing with the war, especially after a sell-off that has left them relatively attractively valued.

Mark Moerdler, who covers software stocks for Bernstein Research, says that while the AI worries are clearly real, software companies continue to be highly productive cash cows.

“Everyone is afraid that AI is a massive disruptor, and all these articles you read talk about AI as massive disruptor or the world is ending or whatever,” he said. “You don’t see it in the fundamental numbers of the companies I cover. They are delivering GAAP profits, free cash flow, and they’re good investment ideas.”

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