Netflix reportedly wins Warner Bros. Discovery bidding war with ~$28 per share offer
Warner Bros. Discovery climbed as much as 7.5% in premarket trading, though it has since pared much of those gains, on reports that Netflix has emerged victorious in the bidding war for the storied media giant, with the winning offer apparently around $28 per share.
According to Deadline reporting yesterday evening, the streamer will start exclusive deal talks for the WBD’s streaming division and its HBO Max streaming service, beating out competition from Comcast and Paramount, the latter of which had been crying foul about the sales process just yesterday, having looked to secure a deal for the Warner Bros. Discovery business in whole.
Despite a recent report that an HBO Max streaming tie in wouldn’t result in a significant market share boost for Netflix, news that sent shares in the streamer tumbling on Wednesday morning, the company has agreed to a $5 billion breakup fee should the deal get halted by regulators, per Bloomberg.
While it’s still far too early to say what impact the potential deal will have on the biggest streaming business in the world, and the wider world of entertainment in general, Netflix investors haven’t seemed hugely enthused by the prospect throughout the process, with shares off another 0.5% as of 5:00 a.m. ET.