AppLovin is sinking in early trading on Wednesday after short-selling firms Fuzzy Panda Research and Culper Research announced short positions in the stock, alleging that its AI ad-tech breakthroughs are a farce.
The short-selling firms teamed up to investigate the company and published separate reports on their findings.
Culper summarizes its short thesis in two bullets:
The company’s mobile gaming results are being juiced by “the systematic exploitation of app permissions that enable advertisements themselves to force-feed silent, backdoor app installations onto users’ phones... each illicit install translates directly to profit.”
The company is gaming Meta’s advertising platform in a way that allows it to “take credit for the sale” and claim better results on its ad campaigns.
Fuzzy Panda’s report also alleges that AppLovin is “stealing data from Meta in their e-commerce push” and that “Apple, Google, and Meta all have a vested interest in putting a stop to it.”
AppLovin is one of the many companies felled by the rout in momentum stocks. Shares had rocketed higher after reporting earnings earlier this month, but with today’s losses they’ve given back all of that advance as well as all their 2025 gains.