Markets
S&P 500 earnings per share estimates problem monster
The market has a problem (CSA Archiva/Getty Images)

The “most important variable” for a rally that sticks

“It will take more than just an oversold market to get more than a tradable rally,” wrote Mike Wilson, a top equity watcher at Morgan Stanley.

Why did the market’s “momo” seem to suddenly evaporate in February? What caused it? Angst over AI profitability? The never-ending story of President Trump’s tariff announcements? Concern over the collapse of the transatlantic alliance? Stubborn inflation?

In markets, as with improv comedy, the answer must be, “Yes, and.”

But more importantly, how will we know if stocks are ready to get out of this ditch? After all, on Friday, the S&P 500 enjoyed its biggest jump of the year, with a 2.1% increase. With Monday’s 0.64% increase, the blue-chip index has had its best two-day gain, 2.8%, since Trump triumphed last November. Is this rally for real?

Morgan Stanley stock watcher Mike Wilson was out with a note over the weekend giving his two cents on whether the upturn could mark an end to the whipsaw trading that bedeviled traders over the last month: “The short answer is, probably not,” he wrote. He continued:

“In my view, it will take more than just an oversold market to get more than a tradable rally. We firmly believe that earnings revisions is the most important variable, and while we could see some seasonal strength/stabilization in revisions, we believe it will take a few quarters for this factor to resume a positive uptrend.”

As you can see from the chart above, the drop in S&P 500 earnings per share estimates for 2025 has stabilized in recent weeks. An important driver of that decline in expectations, simply because of their massive market capitalizations, has been a drop in profit expectations for a few giant tech firms including Apple, Microsoft, and Tesla.

Signs of stabilization in earnings expectations for these companies is key for getting overall revisions to start to turn up, supporting an ongoing rally. But so far, only Microsoft has shown signs of life after reporting its results in late January.

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Crocs rises on new marketing campaign for HeyDude brand starring Sydney Sweeney


Sydney Sweeney has great... feet?

Shares of Crocs are rising after the footwear company’s HeyDude brand unveiled a new marketing effort starring actress Sydney Sweeney for its Austin Lift shoe line.

Sweeney’s controversial ad campaign for American Eagle spurred a massive jump in the denim maker’s shares, caught the attention of the president, and prompted “an uptick in customer awareness, engagement, and comparable sales,” per American Eagle’s management.

Sweeney was first announced as HeyDude’s global spokesperson in August 2024, and doesn’t seem to have given the brand a major boost so far.

Ford and GM reach 52-week highs as EPA seeks to repeal emissions rules

Shares of Ford and GM are each trading at 52-week highs on Friday, as investors pile into gas-powered US automakers with the looming end of the EV tax credit and the Trump administration’s potential repeal of vehicle emissions standards.

A lobby representing Ford, GM, and nearly all other major automakers has expressed support for the EPA’s proposal to repeal the long-standing endangerment finding that declared greenhouse gases a threat to human life. The finding provides the legal foundation for the EPA to regulate vehicle emissions.

Yesterday, EV giant Tesla urged the Trump administration to keep the standards in place.

Friday afternoon saw Ford shares reach their highest level since July 2024, while GM’s stock hit highs not seen since January 2022.

Citi equity analysts on the key valuation issue facing the market.

Citi’s US market analyst on the key valuation test facing the market

“It kind of comes down to, what inning do you think we are in this AI game?”

markets

GameStop surges as company offers promotions to boost launch of “Pokémon” Mega Evolution set

GameStop is jumping as the company offers promotions to boost interest for today’s North American launch of the Mega Evolution set of the “Pokémon Trading Card Game.”

Options activity is a little more tilted to the bull side than usual. Over the past month, a little less than four calls have changed hands for every put option. As of 10:22 a.m. ET, that ratio is over five to one.

It’s a big day for collectibles fans and gamers alike: beyond the “Pokémon TCG” drop, there are also new collections from “Yu-Gi-Oh! and Magic: The Gathering being released and EA SPORTS FC 26, as well.

As we’ve written, Pokémon trading cards have been skyrocketing in value, and GameStop’s collectibles business has been accelerating. These are two sides of the same coin.

Mega Gardevoir... here I come!

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