Sherwood
Friday Oct.10, 2025

🛩️ Air Force One Percent

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Hey Snackers,

Domino’s is rebranding for the first time in 13 years. The changes, which will roll out in the coming months, include a new “audio and visual expression” of the brand’s name (throwing a few extra M’s on the boxes and getting country/hip-hop artist Shaboozey to elongate the letter in a jingle); “more youthful” team uniforms; and a new “Domino’s Sans” font, which is thicker and doughier and has circles and semicircles “in nod to pizza, with lots of personality baked right in!”

Stocks slid from Wednesday’s highs as the S&P 500 and Nasdaq 100 dipped and the Russell 2000 underperformed on Thursday. Gold and oil also took a tumble. Consumer staples was the only sector ETF to finish positively, with Pepsi popping on an earnings beat after international growth offset weakness in North America.

🧠 Trivia time: Test your knowledge on recent newsletters with the Snacks Seven Quiz. Here’s a sample question:

  • According to The Economist’s Carrie Bradshaw index,” which US city is most affordable for single people?

Check your answer.

US corporate spending on private flights for executives has ballooned

These days, Corporate America’s top executives aren’t trying to get their carry-ons gate checked. And as far as perks go, they expect a bit more than free coffee and granola bars.

Hence the steady rise of spending on private and chartered flights by the US’s 500 largest companies. 

  • Companies’ median spending on private flights for execs jumped 19% from 2021 to 2024, according to data provided to Sherwood News by executive intelligence firm Equilar.

  • It’s everywhere you look. Meta reported that last year it spent $1.5 million chartering business travel flights for CEO Mark Zuckerberg and $2.6 million on private jets for his personal use.

  • Tyson Foods paid $2.98 million last year for the use of corporate jets for Chairman John H. Tyson’s personal travel.

  • Even Tootsie Roll doled out about $1.8 million for CEO Ellen Gordon to fly on its company aircraft for both business and personal uses.

If you factor in the change from 2020, when travel was depressed because of the pandemic, the jump is 66%.

The Takeaway

These aren’t the only execs kicking back in PJs on company dime. Per Equilar, the median private flight expense has increased in nearly all industries across Corporate America. And as The Wall Street Journal reported, at the same time that execs’ private flight perks have surged, much of Corporate America has slashed costs and laid off workers.

Meanwhile, even us regulars are getting used to the finer flights in life, with Delta reporting that once its customers go Comfort+, most stick with the extra legroom for the long haul.

Read more.

Presented by Surf Air Mobility
Surf Air Hero Image

A big shift in transportation is taking flight

Surf Air Mobility (NYSE: SRFM) is building the platform for the air mobility industry by bringing together its proprietary AI-enabled software, electrified aircraft, and a nationwide flight network, targeting an estimated $100+ billion market size by 2035.

At the center of this vision is SurfOS, Surf Air Mobility’s proprietary AI-enabled software, which is being designed to be the intelligent operating system for the air mobility industry. And as the owner of one of the largest regional commuter airlines in the US, Surf Air Mobility is combining scale, operational expertise, and next-generation technology to enable the future of air mobility.

See what Surf Air Mobility is building at surfair.com1

The S&P 500 ETF wars are over — VOO has won out over SPY

The SPDR S&P 500 ETF, commonly known by its ticker, SPY, is undergoing the largest annual withdrawal ever for an ETF, losing even more ground to its now dominant rival, the Vanguard S&P 500 ETF, or VOO. Even before investors pulled out a record $32.7 billion so far this year, SPY had lost the crown it previously held for three decades. Now the gap has widened, with VOO counting $770 billion in assets under management, while SPY drags behind with $702 billion in AUM. 

It’s not a mystery why:

  • At the heart of VOO’s rise is its cost advantage, charging just 0.03% in annual fees, a third of SPY’s 0.09%. It may not seem like a huge difference, but it adds up.

  • Cost-conscious, buy-and-hold-forever retail investors are now powering the ETF market once driven by institutions and traders chasing SPY’s liquidity.

Meanwhile, there’s an upstart in the ETF ecosystem causing waves: BlackRock’s IBIT, which is making VOO’s early growth look glacial. By the time you’re reading this, in fact, the bitcoin ETF will likely have passed the $100 billion in AUM mark, a feat it accomplished in well under two years. 

The Takeaway

Retail investors today account for three-quarters of US ETF assets overall, and the ETF market itself has exploded: there are now more ETFs than individual equities listed, which sounds wild when you first hear it but makes some sense, the way you can make 100 different pizzas with just a few ingredients. And if you can get basically the exact same pizza for even a few pennies cheaper, why wouldn’t you? 

See it all charted.

The Best Thing We Read Today

Ferrari’s electric car push loses power


In an event at its northern Italy HQ yesterday, Ferrari lifted the hood on its first electric car, the production-ready “Elettrica” model, and the market hated it. It also announced it’s scaling back its electrification plans until 2030 to focus on its internal combustion and hybrid lineup. Even that balance seems to be shifting, as good old gas-powered cars have overtaken sales of its EVs lately.

 📈 ICE vs. hybrids, charted

Presented by Surf Air Mobility
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How Surf Air Mobility is aiming to transform air mobility

Surf Air Mobility (NYSE: SRFM) is developing an AI-enabled software platform to accelerate and transform air mobility. By connecting underutilized airports, streamlining operations, and its SurfOS AI-enabled software, Surf Air Mobility aims to create a faster, more efficient, and more accessible way to fly.

Learn more about the company redefining the future of air travel.1

Yesterday’s Big Daily Movers

Get more details on the biggest movers of the day right when the market closes: subscribe to The Wrap here.

What Else We're Snackin'

Snack Fact Of The Day

An analysis of roughly 50 different products found that buyers save just 0.6% during Amazon’s Prime Big Deal Days.

Today's Events

F

Preliminary October University of Michigan Consumer Sentiment

1 Stock markets are volatile and can fluctuate significantly in response to company, industry, political, regulatory, market, or economic developments. Investing in stock involves risks, including the loss of principal. Before investing, carefully assess whether a particular stock aligns with your investment objectives, risk tolerance, and financial situation.

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